Brandwave

Duvet brands:Which brands are most popular in search?

In August 2026, Brooklinen was the most searched among duvet brands worldwide, with an estimated 163K branded searches and 36.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Brooklinen36.6%
  2. Simba17.8%
  3. Silentnight16.6%
  4. Parachute14.9%
  5. Emma Sleep13.6%
  6. Slumberdown0.43%

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Share of SearchLeaderboard

Compare the duvet brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among duvet brands worldwide, by month

Share of Search by month for Brooklinen, Simba, Silentnight, Parachute, Emma Sleep. The figures are in the table below the chart.

View monthly share of search table
MonthBrooklinenSimbaSilentnightParachuteEmma SleepSlumberdown
Oct 202532.8%16.9%27.8%9.4%12.5%0.5%
Nov 202530.3%12.9%39.7%7%9.8%0.31%
Dec 202514.5%4.9%73.2%3.5%3.6%0.18%
Jan 202624.2%14.9%24.4%25.2%11%0.43%
Feb 202632.4%16.3%22%16.8%12%0.39%
Mar 202637.2%18.6%20.9%11.5%11.4%0.44%
Apr 202639.9%17%18.8%11.3%12.6%0.41%
May 202641.4%14.2%19.5%13.8%10.7%0.35%
Jun 202643.9%14.9%16.4%11.1%13.4%0.35%
Jul 202639.5%15.9%18.1%14%12.1%0.32%
Aug 202636.6%17.8%16.6%14.9%13.6%0.43%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Brooklinen

    36.6%

    Held 1st. 163K estimated branded searches, +1.1% vs prior month. Share -2.9 points.

  2. 2.Simba

    17.8%

    Moved from 3rd to 2nd. 79.4K estimated branded searches, +22.3% vs prior month. Share +2 points.

  3. 3.Silentnight

    16.6%

    Moved from 2nd to 3rd. 74K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. 4.Parachute

    14.9%

    Held 4th. 66.1K estimated branded searches, +15.3% vs prior month. Share +0.8 points.

  5. 5.Emma Sleep

    13.6%

    Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.5 points.

  6. 6.Slumberdown

    0.43%

    Held 6th. 1.9K estimated branded searches, +46.2% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among duvet brands worldwide?

In August 2026, Brooklinen was the most searched among duvet brands worldwide, with an estimated 163K branded searches and 36.6% estimated Share of Search within this set. Simba is in 2nd place, 18.8 percentage points behind at 17.8% Share of Search.

Global duvet brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Brooklinen32.8% → 36.6%43.9%Jun 202614.5%Dec 20251st
Simba16.9% → 17.8%18.6%Mar 20264.9%Dec 20253rd → 2nd
Silentnight27.8% → 16.6%73.2%Dec 202516.4%Jun 20262nd → 3rd
Parachute9.4% → 14.9%25.2%Jan 20263.5%Dec 20255th → 4th
Emma Sleep12.5% → 13.6%13.6%Aug 20263.6%Dec 20254th → 5th
Slumberdown0.5% → 0.43%0.5%Oct 20250.18%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Brooklinen’s estimated Share of Search among duvet brands worldwide increased from 32.8% to 36.6%.
  • Across the 11 months ending August 2026, Simba’s estimated Share of Search among duvet brands worldwide increased from 16.9% to 17.8%.
  • Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among duvet brands worldwide decreased from 27.8% to 16.6%.
  • Across the 11 months ending August 2026, Parachute’s estimated Share of Search among duvet brands worldwide increased from 9.4% to 14.9%.
  • Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among duvet brands worldwide increased from 12.5% to 13.6%.
  • Across the 11 months ending August 2026, Brooklinen’s estimated Share of Search among duvet brands worldwide peaked at 43.9% in June 2026 and was lowest at 14.5% in December 2025.
  • Across the 11 months ending August 2026, Simba’s estimated Share of Search among duvet brands worldwide peaked at 18.6% in March 2026 and was lowest at 4.9% in December 2025.
  • Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among duvet brands worldwide peaked at 73.2% in December 2025 and was lowest at 16.4% in June 2026.
  • Across the 11 months ending August 2026, Parachute’s estimated Share of Search among duvet brands worldwide peaked at 25.2% in January 2026 and was lowest at 3.5% in December 2025.
  • Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among duvet brands worldwide peaked at 13.6% in August 2026 and was lowest at 3.6% in December 2025.
  • Across the 11 months ending August 2026, Simba rose from 3rd to 2nd among duvet brands worldwide.
  • Across the 11 months ending August 2026, Silentnight fell from 2nd to 3rd among duvet brands worldwide.
  • Across the 11 months ending August 2026, Parachute rose from 5th to 4th among duvet brands worldwide.
  • Across the 11 months ending August 2026, Emma Sleep fell from 4th to 5th among duvet brands worldwide.
  • Across the 11 months ending August 2026, Slumberdown held steady: its estimated Share of Search among duvet brands worldwide moved less than 0.5 percentage points.

How did search popularity change for duvet brands worldwide in August 2026?

  1. In August 2026, Simba overtook Silentnight to rank 2nd among duvet brands worldwide, at 17.8%.

  2. In August 2026, Emma Sleep gained estimated Share of Search among duvet brands worldwide, from 12.1% to 13.6%.

  3. In August 2026, Parachute gained estimated Share of Search among duvet brands worldwide, from 14% to 14.9%.

  4. In August 2026, Brooklinen lost estimated Share of Search among duvet brands worldwide, from 39.5% to 36.6%.

  5. In August 2026, Silentnight lost estimated Share of Search among duvet brands worldwide, from 18.1% to 16.6%.

  6. Estimated monthly branded searches for Slumberdown worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

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