Parachute vs Silentnight:Which is more popular by branded search?

Name: Parachute vs Silentnight: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Silentnight had more branded searches than Parachute among duvet brands worldwide. Silentnight was estimated to have 74K branded searches compared to Parachute’s 66.1K, and held a 16.6% Share of Search versus Parachute’s 14.9%. These are worldwide searches for English-language branded terms.

Share of Search among duvet brands worldwide in August 2026Which is more popular in search, Parachute or Silentnight?

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Which is more popular in search, Parachute or Silentnight?

Compare the duvet brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Parachute and Silentnight among duvet brands worldwide, by month

Month	Brooklinen	Simba	Silentnight	Parachute	Emma Sleep	Slumberdown
Oct 2025	32.8%	16.9%	27.8%	9.4%	12.5%	0.5%
Nov 2025	30.3%	12.9%	39.7%	7%	9.8%	0.31%
Dec 2025	14.5%	4.9%	73.2%	3.5%	3.6%	0.18%
Jan 2026	24.2%	14.9%	24.4%	25.2%	11%	0.43%
Feb 2026	32.4%	16.3%	22%	16.8%	12%	0.39%
Mar 2026	37.2%	18.6%	20.9%	11.5%	11.4%	0.44%
Apr 2026	39.9%	17%	18.8%	11.3%	12.6%	0.41%
May 2026	41.4%	14.2%	19.5%	13.8%	10.7%	0.35%
Jun 2026	43.9%	14.9%	16.4%	11.1%	13.4%	0.35%
Jul 2026	39.5%	15.9%	18.1%	14%	12.1%	0.32%
Aug 2026	36.6%	17.8%	16.6%	14.9%	13.6%	0.43%
Sep 2026	—	—	—	—	—	—

How has the Parachute and Silentnight comparison changed over the last 12 months?

3 findings

The lead changed hands 2 times in the 11 months ending August 2026: Parachute took it in January 2026, Silentnight took it in February 2026.
Across the 11 months ending August 2026, Parachute’s estimated Share of Search among duvet brands worldwide moved from 9.4% to 14.9%, and its estimated monthly branded searches moved from 45.8K to 66.1K.
Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among duvet brands worldwide moved from 27.8% to 16.6%, and its estimated monthly branded searches moved from 135K to 74K.

How did search popularity change for duvet brands worldwide in August 2026?

3 changes

In August 2026, Simba overtook Silentnight to rank 2nd among duvet brands worldwide, at 17.8%.
In August 2026, Parachute gained estimated Share of Search among duvet brands worldwide, from 14% to 14.9%.
In August 2026, Silentnight lost estimated Share of Search among duvet brands worldwide, from 18.1% to 16.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Parachute’s and Silentnight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.