Brooklinen vs Quince:Which is more popular?
In September 2026, Quince had more branded searches than Brooklinen among duvet brands worldwide. Quince had about 392,000 branded searches, while Brooklinen had 165,000. Quince made up 42.2% of all duvet brand searches we track, and Brooklinen accounted for 17.8%. When we asked ChatGPT and Google AI Overviews about duvet brands, Brooklinen appeared in three of the four answers and Quince in two. Brooklinen was mentioned before Quince in every answer.
Who do people search for more?
Quince, about 2 searches for every 1 for Brooklinen
Who does AI mention more?
Brooklinen, mentioned in 3 of 4 answers, Quince in 2
Who does AI recommend more?
Brooklinen, named ahead of Quince in every answer
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Top duvet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Brooklinen was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Quince was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Brooklinen was listed before Quince in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Brooklinen3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Boll & Branch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
The Company Store3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Quince2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Parachute2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Silentnight0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Emma Sleep0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Slumberdown0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Simba0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about duvet brands
4 answers
Asked ChatGPT
“Which duvet brand should I buy?”
Asked ChatGPT
“What are the best duvet brands?”
Asked ChatGPT
“What's the best duvet brand for a warm bed?”
Searched Google, AI Overview
“hypoallergenic duvet”
Searched Google, AI Overview
“king size duvet”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Brooklinen or Quince more popular in search?
This chart shows how often people search Google for Brooklinen and Quince by name. Each line represents a brand's share of searches for all nine duvet brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Quince, Brooklinen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Quince | Brooklinen | Boll & Branch | The Company Store | Silentnight | Emma Sleep | Slumberdown | Simba | Parachute |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.3% | 16.2% | 12.3% | 13.2% | 16.2% | 7.7% | 0.95% | 0.97% | 0.09% |
| Nov 2025 | 24.1% | 17.4% | 12.7% | 11.7% | 26% | 6.7% | 0.57% | 0.7% | 0.07% |
| Dec 2025 | 21.4% | 8.5% | 7.9% | 7% | 51.7% | 2.7% | 0.36% | 0.34% | 0.05% |
| Jan 2026 | 34.8% | 14.4% | 11% | 11.8% | 17.6% | 8.3% | 0.95% | 1.1% | 0.08% |
| Feb 2026 | 37.6% | 15.7% | 11.7% | 12.9% | 12.9% | 7.5% | 0.8% | 0.94% | 0.07% |
| Mar 2026 | 38% | 16.1% | 14.3% | 13.1% | 10.8% | 6.3% | 0.64% | 0.79% | 0.07% |
| Apr 2026 | 40.5% | 17.3% | 12.9% | 11.6% | 9.5% | 6.8% | 0.58% | 0.85% | 0.06% |
| May 2026 | 41% | 17.6% | 13.3% | 11.7% | 9.6% | 5.7% | 0.51% | 0.57% | 0.08% |
| Jun 2026 | 39.2% | 16.8% | 14.9% | 13.7% | 7.5% | 6.7% | 0.45% | 0.67% | 0.06% |
| Jul 2026 | 38.5% | 16.5% | 14.9% | 13.4% | 9% | 6.6% | 0.51% | 0.54% | 0.07% |
| Aug 2026 | 43.5% | 15.2% | 11.5% | 12.4% | 8.3% | 7.7% | 0.64% | 0.61% | 0.08% |
| Sep 2026 | 42.2% | 17.8% | 13.1% | 11.8% | 8% | 5.6% | 0.78% | 0.58% | 0.08% |
How has the Brooklinen and Quince comparison changed over the last 12 months?
3 findings
- Quince was ahead of Brooklinen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brooklinen’s share of searches among duvet brands worldwide moved from 16.2% to 17.8%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 12 months ending September 2026, Quince’s share of searches among duvet brands worldwide moved from 32.3% to 42.2%, and its estimated monthly branded searches moved from 269K to 392K.
How did search popularity change for duvet brands worldwide in September 2026?
2 changes
In September 2026, Brooklinen gained share of searches among duvet brands worldwide, from 15.2% to 17.8%.
In September 2026, Quince lost share of searches among duvet brands worldwide, from 43.5% to 42.2%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Brooklinen’s and Quince’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brooklinen
1 branded search term
- brooklinen
Quince
3 branded search terms
- quince cashmere
- quince clothing
- quince.com
Other head-to-heads among duvet brands
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