Brandwave

Brooklinen vs The Company Store:Which is searched more?

In September 2026, Brooklinen had more branded searches than The Company Store among duvet brands worldwide. Brooklinen had about 165,000 branded searches, while The Company Store had 110,000. Brooklinen made up 17.8% of all duvet brand searches we track, and The Company Store accounted for 11.8%. These are worldwide searches for English-language branded terms.

Share of searches among duvet brands worldwide in September 2026Is Brooklinen or The Company Store more popular in search?
Brooklinen17.8%165K searches
vs
The Company Store11.8%110K searches

Follow Brooklinen vs The Company Store and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Is Brooklinen or The Company Store more popular in search?

Compare the duvet brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Brooklinen and The Company Store among duvet brands worldwide, by month

Share of searches by month for Brooklinen, The Company Store. The figures are in the table below the chart.

View monthly share of searches table
MonthQuinceBrooklinenBoll & BranchThe Company StoreSilentnightEmma SleepSlumberdownSimbaParachute
Oct 202532.3%16.2%12.3%13.2%16.2%7.7%0.95%0.97%0.09%
Nov 202524.1%17.4%12.7%11.7%26%6.7%0.57%0.7%0.07%
Dec 202521.4%8.5%7.9%7%51.7%2.7%0.36%0.34%0.05%
Jan 202634.8%14.4%11%11.8%17.6%8.3%0.95%1.1%0.08%
Feb 202637.6%15.7%11.7%12.9%12.9%7.5%0.8%0.94%0.07%
Mar 202638%16.1%14.3%13.1%10.8%6.3%0.64%0.79%0.07%
Apr 202640.5%17.3%12.9%11.6%9.5%6.8%0.58%0.85%0.06%
May 202641%17.6%13.3%11.7%9.6%5.7%0.51%0.57%0.08%
Jun 202639.2%16.8%14.9%13.7%7.5%6.7%0.45%0.67%0.06%
Jul 202638.5%16.5%14.9%13.4%9%6.6%0.51%0.54%0.07%
Aug 202643.5%15.2%11.5%12.4%8.3%7.7%0.64%0.61%0.08%
Sep 202642.2%17.8%13.1%11.8%8%5.6%0.78%0.58%0.08%

How has the Brooklinen and The Company Store comparison changed over the last 12 months?

3 findings
  • Brooklinen was ahead of The Company Store in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Brooklinen’s share of searches among duvet brands worldwide moved from 16.2% to 17.8%, and its estimated monthly branded searches moved from 135K to 165K.
  • Across the 12 months ending September 2026, The Company Store’s share of searches among duvet brands worldwide moved from 13.2% to 11.8%, and its estimated monthly branded searches held steady at 110K.

How did search popularity change for duvet brands worldwide in September 2026?

3 changes

  1. In September 2026, Boll & Branch overtook The Company Store to rank 3rd among duvet brands worldwide, with 13.1% of the searches.

  2. In September 2026, Brooklinen gained share of searches among duvet brands worldwide, from 15.2% to 17.8%.

  3. In September 2026, The Company Store lost share of searches among duvet brands worldwide, from 12.4% to 11.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Brooklinen’s and The Company Store’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brooklinen

1 branded search term

  • brooklinen

The Company Store

1 branded search term

  • the company store

How the Brand Demand Index is measured

Other head-to-heads among duvet brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free