Brooklinen vs Silentnight:Which is more popular by branded search?
In August 2026, Brooklinen had more branded searches than Silentnight among duvet brands worldwide. Brooklinen was estimated to have 163K branded searches compared to Silentnight’s 74K, and held a 36.6% Share of Search versus Silentnight’s 16.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brooklinen or Silentnight?
Compare the duvet brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brooklinen, Silentnight. The figures are in the table below the chart.
View monthly share of search table
| Month | Brooklinen | Simba | Silentnight | Parachute | Emma Sleep | Slumberdown |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.8% | 16.9% | 27.8% | 9.4% | 12.5% | 0.5% |
| Nov 2025 | 30.3% | 12.9% | 39.7% | 7% | 9.8% | 0.31% |
| Dec 2025 | 14.5% | 4.9% | 73.2% | 3.5% | 3.6% | 0.18% |
| Jan 2026 | 24.2% | 14.9% | 24.4% | 25.2% | 11% | 0.43% |
| Feb 2026 | 32.4% | 16.3% | 22% | 16.8% | 12% | 0.39% |
| Mar 2026 | 37.2% | 18.6% | 20.9% | 11.5% | 11.4% | 0.44% |
| Apr 2026 | 39.9% | 17% | 18.8% | 11.3% | 12.6% | 0.41% |
| May 2026 | 41.4% | 14.2% | 19.5% | 13.8% | 10.7% | 0.35% |
| Jun 2026 | 43.9% | 14.9% | 16.4% | 11.1% | 13.4% | 0.35% |
| Jul 2026 | 39.5% | 15.9% | 18.1% | 14% | 12.1% | 0.32% |
| Aug 2026 | 36.6% | 17.8% | 16.6% | 14.9% | 13.6% | 0.43% |
| Sep 2026 | — | — | — | — | — | — |
How has the Brooklinen and Silentnight comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Silentnight took it in November 2025, Brooklinen took it in February 2026.
- Across the 11 months ending August 2026, Brooklinen’s estimated Share of Search among duvet brands worldwide moved from 32.8% to 36.6%, and its estimated monthly branded searches moved from 159K to 163K.
- Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among duvet brands worldwide moved from 27.8% to 16.6%, and its estimated monthly branded searches moved from 135K to 74K.
How did search popularity change for duvet brands worldwide in August 2026?
3 changes
In August 2026, Simba overtook Silentnight to rank 2nd among duvet brands worldwide, at 17.8%.
In August 2026, Brooklinen lost estimated Share of Search among duvet brands worldwide, from 39.5% to 36.6%.
In August 2026, Silentnight lost estimated Share of Search among duvet brands worldwide, from 18.1% to 16.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Brooklinen’s and Silentnight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brooklinen
8 branded search terms
- brooklinen
- brooklinen bedding
- brooklinen classic
- brooklinen com
- brooklinen linen
- brooklinen luxe
- brooklinen sheets
- linen brooklinen
Silentnight
1 branded search term
- silentnight
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