Brandwave

Birdies vs Quince:Which is more popular?

In September 2026, Birdies had more branded searches than Quince among ballet flat brands worldwide. Birdies had about 12,100 branded searches, while Quince had 4,300. Birdies made up 6% of all ballet flat brand searches we track, and Quince accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about ballet flat brands, Quince appeared in two of the five answers and Birdies in none.

Among ballet flat brands worldwide in September 2026

Who do people search for more?

Birdies, about 3 searches for every 1 for Quince

Birdies 12.1K searchesQuince 4.3K searches

Who does AI mention more?

Quince, mentioned in 2 of 5 answers, Birdies in 0

Quince in 2 of 5Birdies in 0 of 5

Who does AI recommend more?

Quince, the only one of the two named

Quince first in 2Birdies never named

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Top ballet flat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Quince was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Birdies did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sam Edelman1st
  2. Margaux2nd
  3. Repetto3rd
  4. VIVAIA4th
  5. Vionic5th
  6. Quince6th
  7. Rothy's7th
  8. Tieks–
  9. Birdies–
  10. French Sole–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sam Edelman4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Margaux4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VIVAIA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Repetto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rothy's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quince2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vionic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tieks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Birdies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • French Sole0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ballet flat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Birdies or Quince more popular in search?

This chart shows how often people search Google for Birdies and Quince by name. Each line represents a brand's share of searches for all ten ballet flat brands we track, month by month, from English-language searches worldwide.

Birdies and Quince among ballet flat brands worldwide, by month

Share of searches by month for Birdies, Quince. The figures are in the table below the chart.

View monthly share of searches table
MonthSam EdelmanRepettoTieksBirdiesMargauxRothy'sVionicVIVAIAQuinceFrench Sole
Oct 202519.1%23.3%19.1%12.7%7%8.5%4.6%3.4%1.5%0.86%
Nov 202523.6%23.6%19.4%12.9%4.7%7.1%3.1%3.4%1.4%0.77%
Dec 202526.9%18%22%9.8%9.8%6.6%2.4%2.8%1.1%0.71%
Jan 202619%28.5%15.6%12.7%5.7%8.5%3.8%3.6%1.7%0.93%
Feb 202624.4%20%20%8.9%8.9%8.9%3.2%3.5%1.4%0.65%
Mar 202625.1%20.5%11.2%9.2%4.1%13.8%9.2%4.3%1.8%0.81%
Apr 202637.9%20.7%9.3%7.6%5.1%6.2%4.1%4.6%3%1.5%
May 202639.8%17.8%8%5.3%14.6%4.4%2.9%4%1.7%1.6%
Jun 202625.3%20.7%6.2%4.1%30.9%5.1%2.3%3%1.3%1.2%
Jul 202645.3%20.4%5%3.3%13.6%5%2.2%2.6%1.5%0.99%
Aug 202644%24.1%8.8%4.8%4.8%3.9%3.2%2.9%2.1%1.4%
Sep 202645%20.1%9%6%6%4%3.3%3%2.1%1.4%

How has the Birdies and Quince comparison changed over the last 12 months?

3 findings
  • Birdies was ahead of Quince in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Birdies’ share of searches among ballet flat brands worldwide moved from 12.7% to 6%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
  • Across the 12 months ending September 2026, Quince’s share of searches among ballet flat brands worldwide moved from 1.5% to 2.1%, and its estimated monthly branded searches moved from 1.7K to 4.3K.

How did search popularity change for ballet flat brands worldwide in September 2026?

2 changes
  1. In September 2026, Birdies gained share of searches among ballet flat brands worldwide, from 4.8% to 6%.

  2. Quince’s share of searches among ballet flat brands worldwide has gained ground for 3 months in a row, from 1.3% to 2.1% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Birdies’ and Quince’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Birdies

1 branded search term

  • birdies shoes

Quince

2 branded search terms

  • quince ballet flats
  • quince flats

How the Brand Demand Index is measured

Other head-to-heads among ballet flat brands

Creator with pink hair and a pink jacket

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