Duvet cover brands:Which are searched most?
In September 2026, Brooklinen was the most searched among duvet cover brands worldwide, with an estimated 165K branded searches and 51.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Brooklinen51.9%
Cozy Earth42.4%
Parachute5.7%
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Share of SearchLeaderboard
Compare the duvet cover brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brooklinen, Cozy Earth, Parachute. The figures are in the table below the chart.
View monthly share of search table
| Month | Brooklinen | Cozy Earth | Parachute |
|---|---|---|---|
| Oct 2025 | 38.5% | 57.3% | 4.2% |
| Nov 2025 | 38.4% | 57.4% | 4.2% |
| Dec 2025 | 34.1% | 62.2% | 3.7% |
| Jan 2026 | 38.5% | 57.3% | 4.2% |
| Feb 2026 | 42.8% | 52.5% | 4.7% |
| Mar 2026 | 47.4% | 47.4% | 5.2% |
| Apr 2026 | 47.9% | 47.9% | 4.3% |
| May 2026 | 46.8% | 46.8% | 6.3% |
| Jun 2026 | 52.5% | 42.8% | 4.7% |
| Jul 2026 | 50.5% | 41.2% | 8.3% |
| Aug 2026 | 48.5% | 39.6% | 11.9% |
| Sep 2026 | 51.9% | 42.4% | 5.7% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.9% | 165K | +22.2% | +3.3 points | |
| 2, held 2nd | 42.4% | 135K | +22.7% | +2.9 points | |
| 3, held 3rd | 5.7% | 18.1K | -45.3% | -6.2 points |
51.9%
Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +3.3 points.
42.4%
Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +2.9 points.
5.7%
Held 3rd. 18.1K estimated branded searches, -45.3% vs prior month. Share -6.2 points.
Compare search popularity between leading brands
Which brand is most popular in search among duvet cover brands worldwide?
3 brands
In September 2026, Brooklinen was the most searched among duvet cover brands worldwide, with an estimated 165K branded searches and 51.9% estimated Share of Search within this set. Cozy Earth is in 2nd place, 9.4 percentage points behind at 42.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Brooklinen | 38.5% → 51.9% | 52.5%Jun 2026 | 34.1%Dec 2025 | 2nd → 1st |
| Cozy Earth | 57.3% → 42.4% | 62.2%Dec 2025 | 39.6%Aug 2026 | 1st → 2nd |
| Parachute | 4.2% → 5.7% | 11.9%Aug 2026 | 3.7%Dec 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Brooklinen’s estimated Share of Search among duvet cover brands worldwide increased from 38.5% to 51.9%.
- Across the 12 months ending September 2026, Cozy Earth’s estimated Share of Search among duvet cover brands worldwide decreased from 57.3% to 42.4%.
- Across the 12 months ending September 2026, Parachute’s estimated Share of Search among duvet cover brands worldwide increased from 4.2% to 5.7%.
- Across the 12 months ending September 2026, Brooklinen’s estimated Share of Search among duvet cover brands worldwide peaked at 52.5% in June 2026 and was lowest at 34.1% in December 2025.
- Across the 12 months ending September 2026, Cozy Earth’s estimated Share of Search among duvet cover brands worldwide peaked at 62.2% in December 2025 and was lowest at 39.6% in August 2026.
- Across the 12 months ending September 2026, Parachute’s estimated Share of Search among duvet cover brands worldwide peaked at 11.9% in August 2026 and was lowest at 3.7% in December 2025.
- Across the 12 months ending September 2026, Brooklinen rose from 2nd to 1st among duvet cover brands worldwide.
- Across the 12 months ending September 2026, Cozy Earth fell from 1st to 2nd among duvet cover brands worldwide.
How did search popularity change for duvet cover brands worldwide in September 2026?
3 changes
In September 2026, Brooklinen gained estimated Share of Search among duvet cover brands worldwide, from 48.5% to 51.9%.
In September 2026, Cozy Earth gained estimated Share of Search among duvet cover brands worldwide, from 39.6% to 42.4%.
In September 2026, Parachute lost estimated Share of Search among duvet cover brands worldwide, from 11.9% to 5.7%.
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