Brandwave

How popular isThe Company Store in search?

In September 2026, people searched for The Company Store by name about 110,000 times worldwide, about the same as the previous year. These searches made up 13.4% of all global duvet cover brand searches, placing The Company Store fourth out of five brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Quince47.8%
  2. Brooklinen20.1%
  3. Cozy Earth16.5%
  4. The Company Store13.4%
  5. Parachute2.2%
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Which duvet cover brands compete with The Company Store?

The Company Store against duvet cover brands worldwide, by month

Share of searches by month for Quince, Brooklinen, Cozy Earth, The Company Store, Parachute. The figures are in the table below the chart.

View monthly share of searches table
MonthQuinceBrooklinenCozy EarthThe Company StoreParachute
Oct 202536.9%18.5%27.5%15.1%2%
Nov 202529.7%21.5%32.1%14.4%2.4%
Dec 202540%16%29.2%13.1%1.8%
Jan 202641.4%17.2%25.6%14%1.9%
Feb 202643.2%18%22.1%14.8%2%
Mar 202644.7%18.9%18.9%15.4%2.1%
Apr 202645.9%19.6%19.6%13.1%1.8%
May 202645.5%19.5%19.5%13%2.6%
Jun 202646.2%19.8%16.1%16.1%1.8%
Jul 202645.5%19.5%15.9%15.9%3.2%
Aug 202649.9%17.4%14.2%14.2%4.3%
Sep 202647.8%20.1%16.5%13.4%2.2%

  1. 1.Quince

    47.8%

    Held 1st. 392K estimated branded searches, +1.4% vs prior month. Share -2.1 points.

  2. 2.Brooklinen

    20.1%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +2.7 points.

  3. 3.Cozy Earth

    16.5%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +2.3 points.

  4. 4.The Company Store

    13.4%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Parachute

    2.2%

    Held 5th. 18.1K estimated branded searches, -45.3% vs prior month. Share -2.1 points.

Compare search popularity between The Company Store and its closest rivals

Every comparison with The Company Store

11 comparisons

How has branded search demand for The Company Store changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The Company Store worldwide held steady at 110K.
  • Across the 12 months ending September 2026, The Company Store’s share of searches among duvet cover brands worldwide decreased from 15.1% to 13.4%.
  • Across the 12 months ending September 2026, The Company Store’s share of searches among duvet cover brands worldwide peaked at 16.1% in June 2026 and was lowest at 13% in May 2026.

How did search popularity change for duvet cover brands worldwide in September 2026?

5 changes

  1. In September 2026, Brooklinen gained share of searches among duvet cover brands worldwide, from 17.4% to 20.1%.

  2. In September 2026, Cozy Earth gained share of searches among duvet cover brands worldwide, from 14.2% to 16.5%.

  3. In September 2026, Quince lost share of searches among duvet cover brands worldwide, from 49.9% to 47.8%.

  4. In September 2026, Parachute lost share of searches among duvet cover brands worldwide, from 4.3% to 2.2%.

  5. In September 2026, The Company Store lost share of searches among duvet cover brands worldwide, from 14.2% to 13.4%.

How are The Company Store’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using The Company Store’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the company store

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How the Brand Demand Index is measured

Where does The Company Store compete?

The Company Store is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bed sheet brands4th of 88.9%Show ranking
Duvet brands4th of 911.8%Show ranking
Duvet cover brands4th of 513.4%Shown above
Creator with pink hair and a pink jacket

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