Bed Threads vs The Company Store:Which is more popular?
In September 2026, The Company Store had more branded searches than Bed Threads among bed sheet brands worldwide. The Company Store had about 110,000 branded searches, while Bed Threads had 27,100. The Company Store made up 8.9% of all bed sheet brand searches we track, and Bed Threads accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about bed sheet brands, The Company Store appeared in three of the five answers and Bed Threads in none.
Who do people search for more?
The Company Store, about 4 searches for every 1 for Bed Threads
Who does AI mention more?
The Company Store, mentioned in 3 of 5 answers, Bed Threads in 0
Who does AI recommend more?
The Company Store, the only one of the two named
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Top bed sheet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The Company Store was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bed Threads did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Quince3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Brooklinen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- The Company Store3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Parachute3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Sheridan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Emma Sleep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bed Threads0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Slumberdown0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bed sheet brands
5 answers
Asked ChatGPT
“Which bed sheet brand should I buy?”
Asked ChatGPT
“What are the best bed sheet brands?”
Asked ChatGPT
“What's the best bed sheet brand for soft sleep?”
Searched Google, AI Overview
“best bed sheets”
Searched Google, AI Overview
“soft bed sheets”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Bed Threads or The Company Store more popular in search?
This chart shows how often people search Google for Bed Threads and The Company Store by name. Each line represents a brand's share of searches for all eight bed sheet brands we track, month by month, from English-language searches worldwide.
Share of searches by month for The Company Store, Bed Threads. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sheridan | Quince | Brooklinen | The Company Store | Emma Sleep | Bed Threads | Parachute | Slumberdown |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 24.6% | 12.3% | 10% | 5.5% | 3% | 1.4% | 0.55% |
| Nov 2025 | 35.9% | 22.9% | 16.6% | 11.1% | 6.1% | 4.1% | 2.8% | 0.44% |
| Dec 2025 | 41.4% | 29.3% | 11.7% | 9.6% | 3.5% | 2.9% | 1.3% | 0.38% |
| Jan 2026 | 44.8% | 25.6% | 10.6% | 8.7% | 5.8% | 2.6% | 1.3% | 0.51% |
| Feb 2026 | 43.9% | 26.6% | 11.1% | 9.1% | 5% | 2.7% | 1.3% | 0.4% |
| Mar 2026 | 40.9% | 28% | 11.8% | 9.7% | 4.3% | 3.6% | 1.4% | 0.33% |
| Apr 2026 | 42.1% | 28.6% | 12.2% | 8.2% | 4.5% | 3% | 1.1% | 0.29% |
| May 2026 | 36.2% | 32% | 13.7% | 9.1% | 4.1% | 2.7% | 1.9% | 0.29% |
| Jun 2026 | 38.2% | 29.3% | 12.5% | 10.2% | 4.6% | 3.8% | 1.2% | 0.24% |
| Jul 2026 | 38.1% | 29.2% | 12.5% | 10.2% | 4.6% | 3.1% | 2.1% | 0.24% |
| Aug 2026 | 35% | 32.9% | 11.5% | 9.4% | 5.2% | 2.8% | 2.9% | 0.32% |
| Sep 2026 | 37.8% | 31.8% | 13.4% | 8.9% | 4% | 2.2% | 1.5% | 0.43% |
How has the Bed Threads and The Company Store comparison changed over the last 12 months?
3 findings
- The Company Store was ahead of Bed Threads in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bed Threads’ share of searches among bed sheet brands worldwide moved from 3% to 2.2%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, The Company Store’s share of searches among bed sheet brands worldwide moved from 10% to 8.9%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for bed sheet brands worldwide in September 2026?
2 changes
In September 2026, Bed Threads lost share of searches among bed sheet brands worldwide, from 2.8% to 2.2%.
The Company Store’s share of searches among bed sheet brands worldwide has lost ground for 3 months in a row, from 10.2% to 8.9% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bed Threads’ and The Company Store’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bed Threads
1 branded search term
- bed threads
The Company Store
1 branded search term
- the company store
Other head-to-heads among bed sheet brands
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