How popular isBed Threads in search?
In August 2026, there were an estimated 33.1K branded searches for Bed Threads worldwide which held steady over the last 11 months. Bed Threads holds 5.3% estimated Share of Search among bed sheet brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Sheridan48.1%
Brooklinen26.1%
Parachute10.6%
Emma Sleep9.7%- Bed Threads5.3%
- Slumberdown0.3%
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Which bed sheet brands compete with Bed Threads?
Share of Search by month for Sheridan, Brooklinen, Parachute, Emma Sleep, Bed Threads. The figures are in the table below the chart.
View monthly share of search table
| Month | Sheridan | Brooklinen | Parachute | Emma Sleep | Bed Threads | Slumberdown |
|---|---|---|---|---|---|---|
| Oct 2025 | 50% | 26.4% | 7.6% | 10.1% | 5.5% | 0.4% |
| Nov 2025 | 42.4% | 32.3% | 7.5% | 10.4% | 7% | 0.33% |
| Dec 2025 | 57.1% | 25.1% | 6.1% | 6.3% | 5.1% | 0.3% |
| Jan 2026 | 45.4% | 20.1% | 21% | 9.1% | 4.1% | 0.36% |
| Feb 2026 | 51.8% | 22.9% | 11.9% | 8.5% | 4.7% | 0.28% |
| Mar 2026 | 49.8% | 26.7% | 8.2% | 8.2% | 6.7% | 0.31% |
| Apr 2026 | 51.3% | 26.8% | 7.6% | 8.4% | 5.6% | 0.27% |
| May 2026 | 46.9% | 30% | 10% | 7.7% | 5.2% | 0.25% |
| Jun 2026 | 50.5% | 27.2% | 6.9% | 8.3% | 6.8% | 0.22% |
| Jul 2026 | 49.9% | 26.7% | 9.5% | 8.2% | 5.5% | 0.22% |
| Aug 2026 | 48.1% | 26.1% | 10.6% | 9.7% | 5.3% | 0.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.1% | 301K | 0% | -1.8 points | |
| 2, held 2nd | 26.1% | 163K | +1.1% | -0.7 points | |
| 3, held 3rd | 10.6% | 66.1K | +15.3% | +1.1 points | |
| 4, held 4th | 9.7% | 60.5K | +22.2% | +1.5 points | |
| 5, held 5th | 5.3% | 33.1K | 0% | -0.2 points | |
| 6, held 6th | 0.3% | 1.9K | +46.2% | +0.1 points |
1.Sheridan
48.1%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share -1.8 points.
26.1%
Held 2nd. 163K estimated branded searches, +1.1% vs prior month. Share -0.7 points.
10.6%
Held 3rd. 66.1K estimated branded searches, +15.3% vs prior month. Share +1.1 points.
9.7%
Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.5 points.
5.3%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
0.3%
Held 6th. 1.9K estimated branded searches, +46.2% vs prior month. Share +0.1 points.
Compare search popularity between Bed Threads and its closest rivals
How has branded search demand for Bed Threads changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bed Threads worldwide held steady at 33.1K.
- Across the 11 months ending August 2026, Bed Threads’ estimated Share of Search among bed sheet brands worldwide peaked at 7% in November 2025 and was lowest at 4.1% in January 2026.
How did search popularity change for bed sheet brands worldwide in August 2026?
5 changes
In August 2026, Emma Sleep gained estimated Share of Search among bed sheet brands worldwide, from 8.2% to 9.7%.
In August 2026, Parachute gained estimated Share of Search among bed sheet brands worldwide, from 9.5% to 10.6%.
In August 2026, Sheridan lost estimated Share of Search among bed sheet brands worldwide, from 49.9% to 48.1%.
In August 2026, Brooklinen lost estimated Share of Search among bed sheet brands worldwide, from 26.7% to 26.1%.
Estimated monthly branded searches for Slumberdown worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
How is Bed Threads measured?
Brandwave collects information about searches that people make online using Bed Threads’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bed threads
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Is Bed Threads your brand?
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