Bed Threads vs Emma Sleep:Which is more popular by branded search?
In August 2026, Emma Sleep had more branded searches than Bed Threads among bed sheet brands worldwide. Emma Sleep was estimated to have 60.5K branded searches compared to Bed Threads’ 33.1K, and held a 9.7% Share of Search versus Bed Threads’ 5.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bed Threads or Emma Sleep?
Compare the bed sheet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Emma Sleep, Bed Threads. The figures are in the table below the chart.
View monthly share of search table
| Month | Sheridan | Brooklinen | Parachute | Emma Sleep | Bed Threads | Slumberdown |
|---|---|---|---|---|---|---|
| Oct 2025 | 50% | 26.4% | 7.6% | 10.1% | 5.5% | 0.4% |
| Nov 2025 | 42.4% | 32.3% | 7.5% | 10.4% | 7% | 0.33% |
| Dec 2025 | 57.1% | 25.1% | 6.1% | 6.3% | 5.1% | 0.3% |
| Jan 2026 | 45.4% | 20.1% | 21% | 9.1% | 4.1% | 0.36% |
| Feb 2026 | 51.8% | 22.9% | 11.9% | 8.5% | 4.7% | 0.28% |
| Mar 2026 | 49.8% | 26.7% | 8.2% | 8.2% | 6.7% | 0.31% |
| Apr 2026 | 51.3% | 26.8% | 7.6% | 8.4% | 5.6% | 0.27% |
| May 2026 | 46.9% | 30% | 10% | 7.7% | 5.2% | 0.25% |
| Jun 2026 | 50.5% | 27.2% | 6.9% | 8.3% | 6.8% | 0.22% |
| Jul 2026 | 49.9% | 26.7% | 9.5% | 8.2% | 5.5% | 0.22% |
| Aug 2026 | 48.1% | 26.1% | 10.6% | 9.7% | 5.3% | 0.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bed Threads and Emma Sleep comparison changed over the last 12 months?
3 findings
- Emma Sleep was ahead of Bed Threads in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bed Threads’ estimated Share of Search among bed sheet brands worldwide moved from 5.5% to 5.3%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among bed sheet brands worldwide moved from 10.1% to 9.7%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for bed sheet brands worldwide in August 2026?
1 change
In August 2026, Emma Sleep gained estimated Share of Search among bed sheet brands worldwide, from 8.2% to 9.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Bed Threads’ and Emma Sleep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bed Threads
1 branded search term
- bed threads
Emma Sleep
1 branded search term
- emma sleep
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.