Bed Threads vs Quince:Which is more popular?
In September 2026, Quince had more branded searches than Bed Threads among bed sheet brands worldwide. Quince had about 392,000 branded searches, while Bed Threads had 27,100. Quince made up 31.8% of all bed sheet brand searches we track, and Bed Threads accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about bed sheet brands, Quince appeared in three of the five answers and Bed Threads in none.
Who do people search for more?
Quince, about 14 searches for every 1 for Bed Threads
Who does AI mention more?
Quince, mentioned in 3 of 5 answers, Bed Threads in 0
Who does AI recommend more?
Quince, the only one of the two named
Follow Bed Threads vs Quince and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top bed sheet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Quince was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bed Threads did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Quince3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Brooklinen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Company Store3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Parachute3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Sheridan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Emma Sleep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bed Threads0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Slumberdown0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bed sheet brands
5 answers
Asked ChatGPT
“Which bed sheet brand should I buy?”
Asked ChatGPT
“What are the best bed sheet brands?”
Asked ChatGPT
“What's the best bed sheet brand for soft sleep?”
Searched Google, AI Overview
“best bed sheets”
Searched Google, AI Overview
“soft bed sheets”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Bed Threads or Quince more popular in search?
This chart shows how often people search Google for Bed Threads and Quince by name. Each line represents a brand's share of searches for all eight bed sheet brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Quince, Bed Threads. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sheridan | Quince | Brooklinen | The Company Store | Emma Sleep | Bed Threads | Parachute | Slumberdown |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 24.6% | 12.3% | 10% | 5.5% | 3% | 1.4% | 0.55% |
| Nov 2025 | 35.9% | 22.9% | 16.6% | 11.1% | 6.1% | 4.1% | 2.8% | 0.44% |
| Dec 2025 | 41.4% | 29.3% | 11.7% | 9.6% | 3.5% | 2.9% | 1.3% | 0.38% |
| Jan 2026 | 44.8% | 25.6% | 10.6% | 8.7% | 5.8% | 2.6% | 1.3% | 0.51% |
| Feb 2026 | 43.9% | 26.6% | 11.1% | 9.1% | 5% | 2.7% | 1.3% | 0.4% |
| Mar 2026 | 40.9% | 28% | 11.8% | 9.7% | 4.3% | 3.6% | 1.4% | 0.33% |
| Apr 2026 | 42.1% | 28.6% | 12.2% | 8.2% | 4.5% | 3% | 1.1% | 0.29% |
| May 2026 | 36.2% | 32% | 13.7% | 9.1% | 4.1% | 2.7% | 1.9% | 0.29% |
| Jun 2026 | 38.2% | 29.3% | 12.5% | 10.2% | 4.6% | 3.8% | 1.2% | 0.24% |
| Jul 2026 | 38.1% | 29.2% | 12.5% | 10.2% | 4.6% | 3.1% | 2.1% | 0.24% |
| Aug 2026 | 35% | 32.9% | 11.5% | 9.4% | 5.2% | 2.8% | 2.9% | 0.32% |
| Sep 2026 | 37.8% | 31.8% | 13.4% | 8.9% | 4% | 2.2% | 1.5% | 0.43% |
How has the Bed Threads and Quince comparison changed over the last 12 months?
3 findings
- Quince was ahead of Bed Threads in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bed Threads’ share of searches among bed sheet brands worldwide moved from 3% to 2.2%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Quince’s share of searches among bed sheet brands worldwide moved from 24.6% to 31.8%, and its estimated monthly branded searches moved from 269K to 392K.
How did search popularity change for bed sheet brands worldwide in September 2026?
2 changes
In September 2026, Quince lost share of searches among bed sheet brands worldwide, from 32.9% to 31.8%.
In September 2026, Bed Threads lost share of searches among bed sheet brands worldwide, from 2.8% to 2.2%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Bed Threads’ and Quince’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bed Threads
1 branded search term
- bed threads
Quince
3 branded search terms
- quince cashmere
- quince clothing
- quince.com
Other head-to-heads among bed sheet brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.