Brandwave

Bed sheet brands:Which brands are most popular in search?

In August 2026, Sheridan was the most searched among bed sheet brands worldwide, with an estimated 301K branded searches and 48.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sheridan48.1%
  2. Brooklinen26.1%
  3. Parachute10.6%
  4. Emma Sleep9.7%
  5. Bed Threads5.3%
  6. Slumberdown0.3%

Follow bed sheet brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the bed sheet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among bed sheet brands worldwide, by month

Share of Search by month for Sheridan, Brooklinen, Parachute, Emma Sleep, Bed Threads. The figures are in the table below the chart.

View monthly share of search table
MonthSheridanBrooklinenParachuteEmma SleepBed ThreadsSlumberdown
Oct 202550%26.4%7.6%10.1%5.5%0.4%
Nov 202542.4%32.3%7.5%10.4%7%0.33%
Dec 202557.1%25.1%6.1%6.3%5.1%0.3%
Jan 202645.4%20.1%21%9.1%4.1%0.36%
Feb 202651.8%22.9%11.9%8.5%4.7%0.28%
Mar 202649.8%26.7%8.2%8.2%6.7%0.31%
Apr 202651.3%26.8%7.6%8.4%5.6%0.27%
May 202646.9%30%10%7.7%5.2%0.25%
Jun 202650.5%27.2%6.9%8.3%6.8%0.22%
Jul 202649.9%26.7%9.5%8.2%5.5%0.22%
Aug 202648.1%26.1%10.6%9.7%5.3%0.3%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Sheridan

    48.1%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share -1.8 points.

  2. 2.Brooklinen

    26.1%

    Held 2nd. 163K estimated branded searches, +1.1% vs prior month. Share -0.7 points.

  3. 3.Parachute

    10.6%

    Held 3rd. 66.1K estimated branded searches, +15.3% vs prior month. Share +1.1 points.

  4. 4.Emma Sleep

    9.7%

    Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.5 points.

  5. 5.Bed Threads

    5.3%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Slumberdown

    0.3%

    Held 6th. 1.9K estimated branded searches, +46.2% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among bed sheet brands worldwide?

In August 2026, Sheridan was the most searched among bed sheet brands worldwide, with an estimated 301K branded searches and 48.1% estimated Share of Search within this set. Brooklinen is in 2nd place, 22 percentage points behind at 26.1% Share of Search.

Global bed sheet brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sheridan50% → 48.1%57.1%Dec 202542.4%Nov 20251st
Brooklinen26.4% → 26.1%32.3%Nov 202520.1%Jan 20262nd
Parachute7.6% → 10.6%21%Jan 20266.1%Dec 20254th → 3rd
Emma Sleep10.1% → 9.7%10.4%Nov 20256.3%Dec 20253rd → 4th
Bed Threads5.5% → 5.3%7%Nov 20254.1%Jan 20265th
Slumberdown0.4% → 0.3%0.4%Oct 20250.22%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Sheridan’s estimated Share of Search among bed sheet brands worldwide decreased from 50% to 48.1%.
  • Across the 11 months ending August 2026, Parachute’s estimated Share of Search among bed sheet brands worldwide increased from 7.6% to 10.6%.
  • Across the 11 months ending August 2026, Sheridan’s estimated Share of Search among bed sheet brands worldwide peaked at 57.1% in December 2025 and was lowest at 42.4% in November 2025.
  • Across the 11 months ending August 2026, Brooklinen’s estimated Share of Search among bed sheet brands worldwide peaked at 32.3% in November 2025 and was lowest at 20.1% in January 2026.
  • Across the 11 months ending August 2026, Parachute’s estimated Share of Search among bed sheet brands worldwide peaked at 21% in January 2026 and was lowest at 6.1% in December 2025.
  • Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among bed sheet brands worldwide peaked at 10.4% in November 2025 and was lowest at 6.3% in December 2025.
  • Across the 11 months ending August 2026, Bed Threads’ estimated Share of Search among bed sheet brands worldwide peaked at 7% in November 2025 and was lowest at 4.1% in January 2026.
  • Across the 11 months ending August 2026, Parachute rose from 4th to 3rd among bed sheet brands worldwide.
  • Across the 11 months ending August 2026, Emma Sleep fell from 3rd to 4th among bed sheet brands worldwide.
  • Across the 11 months ending August 2026, Brooklinen, Bed Threads and Slumberdown held steady: their estimated Share of Search among bed sheet brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for bed sheet brands worldwide in August 2026?

  1. In August 2026, Emma Sleep gained estimated Share of Search among bed sheet brands worldwide, from 8.2% to 9.7%.

  2. In August 2026, Parachute gained estimated Share of Search among bed sheet brands worldwide, from 9.5% to 10.6%.

  3. In August 2026, Sheridan lost estimated Share of Search among bed sheet brands worldwide, from 49.9% to 48.1%.

  4. In August 2026, Brooklinen lost estimated Share of Search among bed sheet brands worldwide, from 26.7% to 26.1%.

  5. Estimated monthly branded searches for Slumberdown worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free