Bed Threads vs Parachute:Which is more popular by branded search?

Name: Bed Threads vs Parachute: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Parachute had more branded searches than Bed Threads among bed sheet brands worldwide. Parachute was estimated to have 66.1K branded searches compared to Bed Threads’ 33.1K, and held a 10.6% Share of Search versus Bed Threads’ 5.3%. These are worldwide searches for English-language branded terms.

Share of Search among bed sheet brands worldwide in August 2026Which is more popular in search, Bed Threads or Parachute?

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Which is more popular in search, Bed Threads or Parachute?

Compare the bed sheet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bed Threads and Parachute among bed sheet brands worldwide, by month

Month	Sheridan	Brooklinen	Parachute	Emma Sleep	Bed Threads	Slumberdown
Oct 2025	50%	26.4%	7.6%	10.1%	5.5%	0.4%
Nov 2025	42.4%	32.3%	7.5%	10.4%	7%	0.33%
Dec 2025	57.1%	25.1%	6.1%	6.3%	5.1%	0.3%
Jan 2026	45.4%	20.1%	21%	9.1%	4.1%	0.36%
Feb 2026	51.8%	22.9%	11.9%	8.5%	4.7%	0.28%
Mar 2026	49.8%	26.7%	8.2%	8.2%	6.7%	0.31%
Apr 2026	51.3%	26.8%	7.6%	8.4%	5.6%	0.27%
May 2026	46.9%	30%	10%	7.7%	5.2%	0.25%
Jun 2026	50.5%	27.2%	6.9%	8.3%	6.8%	0.22%
Jul 2026	49.9%	26.7%	9.5%	8.2%	5.5%	0.22%
Aug 2026	48.1%	26.1%	10.6%	9.7%	5.3%	0.3%
Sep 2026	—	—	—	—	—	—

How has the Bed Threads and Parachute comparison changed over the last 12 months?

3 findings

Parachute was ahead of Bed Threads in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Bed Threads’ estimated Share of Search among bed sheet brands worldwide moved from 5.5% to 5.3%, and its estimated monthly branded searches held steady at 33.1K.
Across the 11 months ending August 2026, Parachute’s estimated Share of Search among bed sheet brands worldwide moved from 7.6% to 10.6%, and its estimated monthly branded searches moved from 45.8K to 66.1K.

How did search popularity change for bed sheet brands worldwide in August 2026?

1 change

In August 2026, Parachute gained estimated Share of Search among bed sheet brands worldwide, from 9.5% to 10.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Bed Threads’ and Parachute’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.