How popular isEmma Sleep in search?
In August 2026, there were an estimated 60.5K branded searches for Emma Sleep worldwide which held steady over the last 11 months. Emma Sleep holds 8% estimated Share of Search among mattress topper brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Saatva42.1%Tempur-Pedic21.7%
Simba10.4%
Silentnight9.7%
Brooklyn Bedding8.1%
Emma Sleep8%
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Where does Emma Sleep compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Mattress topper brands | 6th of 6 | 8% | Shown below |
| Bed sheet brands | 4th of 6 | 9.7% | Show ranking |
| Duvet brands | 5th of 6 | 13.6% | Show ranking |
| Pillow brands | 4th of 6 | 14.1% | Show ranking |
Which mattress topper brands compete with Emma Sleep?
Share of Search by month for Saatva, Tempur-Pedic, Simba, Silentnight, Brooklyn Bedding, Emma Sleep. The figures are in the table below the chart.
View monthly share of search table
| Month | Saatva | Tempur-Pedic | Simba | Silentnight | Brooklyn Bedding | Emma Sleep |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 23.3% | 11.6% | 19.1% | 5.6% | 8.5% |
| Nov 2025 | 30.3% | 16.9% | 10.1% | 31% | 4.1% | 7.6% |
| Dec 2025 | 13.7% | 10.8% | 4.4% | 65.2% | 2.7% | 3.2% |
| Jan 2026 | 33.2% | 19.9% | 12.1% | 19.9% | 5.9% | 8.9% |
| Feb 2026 | 48.3% | 20.3% | 8.3% | 11.2% | 5.8% | 6.1% |
| Mar 2026 | 39.9% | 20.1% | 12% | 13.5% | 7.2% | 7.4% |
| Apr 2026 | 44% | 20.2% | 10% | 11.1% | 7.3% | 7.4% |
| May 2026 | 47.5% | 20% | 8% | 11% | 7.4% | 6% |
| Jun 2026 | 42.5% | 21.6% | 8.8% | 9.7% | 9.5% | 7.9% |
| Jul 2026 | 41.1% | 23.4% | 9.2% | 10.5% | 8.7% | 7% |
| Aug 2026 | 42.1% | 21.7% | 10.4% | 9.7% | 8.1% | 8% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.1% | 320K | +10.6% | +1 points | |
| 2, held 2nd | 21.7% | 165K | 0% | -1.7 points | |
| 3, moved from 4th to 3rd | 10.4% | 79.4K | +22.3% | +1.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 9.7% | 74K | 0% | -0.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 8.1% | 61.4K | +0.29% | -0.6 points | |
| 6, held 6th | 8% | 60.5K | +22.2% | +0.9 points |
1.
Saatva42.1%
Held 1st. 320K estimated branded searches, +10.6% vs prior month. Share +1 points.
21.7%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -1.7 points.
3.
Simba10.4%
Moved from 4th to 3rd. 79.4K estimated branded searches, +22.3% vs prior month. Share +1.2 points.
9.7%
Moved from 3rd to 4th. 74K estimated branded searches, 0% vs prior month. Share -0.8 points.
8.1%
Held 5th. 61.4K estimated branded searches, +0.29% vs prior month. Share -0.6 points.
8%
Held 6th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.9 points.
Compare search popularity between Emma Sleep and its closest rivals
How has branded search demand for Emma Sleep changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Emma Sleep worldwide held steady at 60.5K.
- Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among mattress topper brands worldwide decreased from 8.5% to 8%.
- Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among mattress topper brands worldwide peaked at 8.9% in January 2026 and was lowest at 3.2% in December 2025.
- Across the 11 months ending August 2026, Emma Sleep fell from 5th to 6th among mattress topper brands worldwide.
How did search popularity change for mattress topper brands worldwide in August 2026?
6 changes
In August 2026, Simba overtook Silentnight to rank 3rd among mattress topper brands worldwide, at 10.4%.
In August 2026, Saatva gained estimated Share of Search among mattress topper brands worldwide, from 41.1% to 42.1%.
In August 2026, Emma Sleep gained estimated Share of Search among mattress topper brands worldwide, from 7% to 8%.
In August 2026, Tempur-Pedic lost estimated Share of Search among mattress topper brands worldwide, from 23.4% to 21.7%.
In August 2026, Silentnight lost estimated Share of Search among mattress topper brands worldwide, from 10.5% to 9.7%.
In August 2026, Brooklyn Bedding lost estimated Share of Search among mattress topper brands worldwide, from 8.7% to 8.1%.
How is Emma Sleep measured?
Brandwave collects information about searches that people make online using Emma Sleep’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- emma sleep
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Is Emma Sleep your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.