Emma Sleep vs Slumberdown:Which is more popular by branded search?
In August 2026, Emma Sleep had more branded searches than Slumberdown among bed sheet brands worldwide. Emma Sleep was estimated to have 60.5K branded searches compared to Slumberdown’s 1.9K, and held a 9.7% Share of Search versus Slumberdown’s 0.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Emma Sleep or Slumberdown?
Compare the bed sheet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Emma Sleep, Slumberdown. The figures are in the table below the chart.
View monthly share of search table
| Month | Sheridan | Brooklinen | Parachute | Emma Sleep | Bed Threads | Slumberdown |
|---|---|---|---|---|---|---|
| Oct 2025 | 50% | 26.4% | 7.6% | 10.1% | 5.5% | 0.4% |
| Nov 2025 | 42.4% | 32.3% | 7.5% | 10.4% | 7% | 0.33% |
| Dec 2025 | 57.1% | 25.1% | 6.1% | 6.3% | 5.1% | 0.3% |
| Jan 2026 | 45.4% | 20.1% | 21% | 9.1% | 4.1% | 0.36% |
| Feb 2026 | 51.8% | 22.9% | 11.9% | 8.5% | 4.7% | 0.28% |
| Mar 2026 | 49.8% | 26.7% | 8.2% | 8.2% | 6.7% | 0.31% |
| Apr 2026 | 51.3% | 26.8% | 7.6% | 8.4% | 5.6% | 0.27% |
| May 2026 | 46.9% | 30% | 10% | 7.7% | 5.2% | 0.25% |
| Jun 2026 | 50.5% | 27.2% | 6.9% | 8.3% | 6.8% | 0.22% |
| Jul 2026 | 49.9% | 26.7% | 9.5% | 8.2% | 5.5% | 0.22% |
| Aug 2026 | 48.1% | 26.1% | 10.6% | 9.7% | 5.3% | 0.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Emma Sleep and Slumberdown comparison changed over the last 12 months?
3 findings
- Emma Sleep was ahead of Slumberdown in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among bed sheet brands worldwide moved from 10.1% to 9.7%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Slumberdown’s estimated Share of Search among bed sheet brands worldwide moved from 0.4% to 0.3%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for bed sheet brands worldwide in August 2026?
2 changes
In August 2026, Emma Sleep gained estimated Share of Search among bed sheet brands worldwide, from 8.2% to 9.7%.
Estimated monthly branded searches for Slumberdown worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Emma Sleep’s and Slumberdown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Emma Sleep
1 branded search term
- emma sleep
Slumberdown
1 branded search term
- slumberdown
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.