Eli & Elm vs Emma Sleep:Which is searched more?

Name: Eli & Elm vs Emma Sleep: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Emma Sleep had more branded searches than Eli & Elm among pillow brands worldwide. Emma Sleep had about 52,400 branded searches, while Eli & Elm had 210. Emma Sleep made up 11.4% of all pillow brand searches we track, and Eli & Elm accounted for 0.05%. These are worldwide searches for English-language branded terms.

Share of searches among pillow brands worldwide in September 2026Is Eli & Elm or Emma Sleep more popular in search?

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Is Eli & Elm or Emma Sleep more popular in search?

Compare the pillow brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Eli & Elm and Emma Sleep among pillow brands worldwide, by month

Month	Tempur-Pedic	Silentnight	Simba	Emma Sleep	Sealy	Slumberdown	Coop Sleep Goods	Saatva	Eli & Elm
Oct 2025	36.4%	24.8%	15.1%	11.8%	9.1%	1.5%	0.81%	0.44%	0.04%
Nov 2025	26.8%	40.9%	13.3%	10.5%	6.7%	0.9%	0.6%	0.14%	0.04%
Dec 2025	15.3%	71.2%	4.8%	3.8%	3.5%	0.49%	0.7%	0.21%	0.09%
Jan 2026	32.7%	26.2%	16%	12.3%	9.6%	1.4%	1%	0.57%	0.21%
Feb 2026	42.1%	19.2%	14.3%	11.1%	10.5%	1.2%	1.1%	0.34%	0.1%
Mar 2026	36.9%	19.9%	17.7%	11.7%	10.9%	1.2%	1.2%	0.53%	0.09%
Apr 2026	39.7%	17.5%	15.9%	12.5%	11.7%	1.1%	1.3%	0.31%	0.06%
May 2026	42.3%	19.3%	14.1%	11.3%	10.6%	1%	0.94%	0.28%	0.06%
Jun 2026	42.3%	15.2%	13.8%	13.6%	12.5%	0.91%	1.1%	0.48%	0.04%
Jul 2026	43.9%	16.4%	14.4%	11.9%	11%	0.93%	1.2%	0.29%	0.05%
Aug 2026	42%	15.1%	16.2%	14%	10.1%	1.2%	1.1%	0.27%	0.05%
Sep 2026	44.6%	16%	14.3%	11.4%	10.7%	1.6%	1.2%	0.22%	0.05%

How has the Eli & Elm and Emma Sleep comparison changed over the last 12 months?

3 findings

Emma Sleep was ahead of Eli & Elm in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Eli & Elm’s share of searches among pillow brands worldwide moved from 0.04% to 0.05%, and its estimated monthly branded searches held steady at 210.
Across the 12 months ending September 2026, Emma Sleep’s share of searches among pillow brands worldwide moved from 11.8% to 11.4%, and its estimated monthly branded searches moved from 64.1K to 52.4K.

How did search popularity change for pillow brands worldwide in September 2026?

1 change

In September 2026, Emma Sleep lost share of searches among pillow brands worldwide, from 14% to 11.4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Eli & Elm’s and Emma Sleep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.