Brandwave

How popular isEmma Sleep in search?

In August 2026, there were an estimated 60.5K branded searches for Emma Sleep worldwide which held steady over the last 11 months. Emma Sleep holds 14.1% estimated Share of Search among pillow brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Tempur-Pedic38.3%
  2. Simba18.5%
  3. Silentnight17.2%
  4. Emma Sleep14.1%
  5. Sealy11.5%
  6. Slumberdown0.44%
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Which pillow brands compete with Emma Sleep?

Emma Sleep against pillow brands worldwide, by month

Share of Search by month for Tempur-Pedic, Simba, Silentnight, Emma Sleep, Sealy. The figures are in the table below the chart.

View monthly share of search table
MonthTempur-PedicSimbaSilentnightEmma SleepSealySlumberdown
Oct 202533.4%16.6%27.3%12.2%10%0.49%
Nov 202523.8%14.2%43.7%10.7%7.2%0.34%
Dec 202512.4%5%75%3.7%3.7%0.18%
Jan 202629.1%17.7%29.1%13%10.7%0.51%
Feb 202639%15.9%21.4%11.7%11.7%0.38%
Mar 202633.2%19.8%22.2%12.2%12.2%0.47%
Apr 202635.8%17.8%19.6%13.1%13.1%0.42%
May 202639.1%15.6%21.4%11.7%11.7%0.38%
Jun 202638.5%15.7%17.3%14.1%14.1%0.37%
Jul 202640.8%16.1%18.3%12.2%12.2%0.32%
Aug 202638.3%18.5%17.2%14.1%11.5%0.44%
Sep 2026——————

  1. 1.Tempur-Pedic

    38.3%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share -2.5 points.

  2. 2.Simba

    18.5%

    Moved from 3rd to 2nd. 79.4K estimated branded searches, +22.3% vs prior month. Share +2.4 points.

  3. 3.Silentnight

    17.2%

    Moved from 2nd to 3rd. 74K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.Emma Sleep

    14.1%

    Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.8 points.

  5. 5.Sealy

    11.5%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.Slumberdown

    0.44%

    Held 6th. 1.9K estimated branded searches, +46.2% vs prior month. Share +0.1 points.

Compare search popularity between Emma Sleep and its closest rivals

How has branded search demand for Emma Sleep changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Emma Sleep worldwide held steady at 60.5K.
  • Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among pillow brands worldwide increased from 12.2% to 14.1%.
  • Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among pillow brands worldwide peaked at 14.1% in June 2026 and was lowest at 3.7% in December 2025.

How did search popularity change for pillow brands worldwide in August 2026?

  1. In August 2026, Simba overtook Silentnight to rank 2nd among pillow brands worldwide, at 18.5%.

  2. In August 2026, Emma Sleep gained estimated Share of Search among pillow brands worldwide, from 12.2% to 14.1%.

  3. In August 2026, Tempur-Pedic lost estimated Share of Search among pillow brands worldwide, from 40.8% to 38.3%.

  4. In August 2026, Silentnight lost estimated Share of Search among pillow brands worldwide, from 18.3% to 17.2%.

  5. In August 2026, Sealy lost estimated Share of Search among pillow brands worldwide, from 12.2% to 11.5%.

  6. Estimated monthly branded searches for Slumberdown worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

Where does Emma Sleep compete?

Emma Sleep is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Mattress topper brands6th of 68%Show ranking
Bed sheet brands4th of 69.7%Show ranking
Duvet brands5th of 613.6%Show ranking
Pillow brands4th of 614.1%Shown above

How is Emma Sleep measured?

Brandwave collects information about searches that people make online using Emma Sleep’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • emma sleep

Do you work for Emma Sleep? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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