Pillow brands:Which brands are most popular in search?
In August 2026, Tempur-Pedic was the most searched among pillow brands worldwide, with an estimated 165K branded searches and 38.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
- Tempur-Pedic38.3%
- Simba18.5%
- Silentnight17.2%
Emma Sleep14.1%
Sealy11.5%- Slumberdown0.44%
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Share of SearchLeaderboard
Compare the pillow brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tempur-Pedic, Simba, Silentnight, Emma Sleep, Sealy. The figures are in the table below the chart.
View monthly share of search table
| Month | Tempur-Pedic | Simba | Silentnight | Emma Sleep | Sealy | Slumberdown |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 16.6% | 27.3% | 12.2% | 10% | 0.49% |
| Nov 2025 | 23.8% | 14.2% | 43.7% | 10.7% | 7.2% | 0.34% |
| Dec 2025 | 12.4% | 5% | 75% | 3.7% | 3.7% | 0.18% |
| Jan 2026 | 29.1% | 17.7% | 29.1% | 13% | 10.7% | 0.51% |
| Feb 2026 | 39% | 15.9% | 21.4% | 11.7% | 11.7% | 0.38% |
| Mar 2026 | 33.2% | 19.8% | 22.2% | 12.2% | 12.2% | 0.47% |
| Apr 2026 | 35.8% | 17.8% | 19.6% | 13.1% | 13.1% | 0.42% |
| May 2026 | 39.1% | 15.6% | 21.4% | 11.7% | 11.7% | 0.38% |
| Jun 2026 | 38.5% | 15.7% | 17.3% | 14.1% | 14.1% | 0.37% |
| Jul 2026 | 40.8% | 16.1% | 18.3% | 12.2% | 12.2% | 0.32% |
| Aug 2026 | 38.3% | 18.5% | 17.2% | 14.1% | 11.5% | 0.44% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.3% | 165K | 0% | -2.5 points | |
| 2, moved from 3rd to 2nd | 18.5% | 79.4K | +22.3% | +2.4 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 17.2% | 74K | 0% | -1.1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 14.1% | 60.5K | +22.2% | +1.8 points | |
| 5, held 5th | 11.5% | 49.5K | 0% | -0.7 points | |
| 6, held 6th | 0.44% | 1.9K | +46.2% | +0.1 points |
38.3%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share -2.5 points.
2.Simba
18.5%
Moved from 3rd to 2nd. 79.4K estimated branded searches, +22.3% vs prior month. Share +2.4 points.
17.2%
Moved from 2nd to 3rd. 74K estimated branded searches, 0% vs prior month. Share -1.1 points.
14.1%
Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.8 points.
5.
Sealy11.5%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.7 points.
0.44%
Held 6th. 1.9K estimated branded searches, +46.2% vs prior month. Share +0.1 points.
Compare search popularity between leading brands
- Tempur-Pedic vs Simba: compare search popularity
- Tempur-Pedic vs Silentnight: compare search popularity
- Tempur-Pedic vs Emma Sleep: compare search popularity
- Tempur-Pedic vs Sealy: compare search popularity
- Simba vs Silentnight: compare search popularity
- Simba vs Emma Sleep: compare search popularity
- Simba vs Sealy: compare search popularity
- Silentnight vs Emma Sleep: compare search popularity
- Silentnight vs Sealy: compare search popularity
- Emma Sleep vs Sealy: compare search popularity
- Compare any of these brands
Which brand is most popular in search among pillow brands worldwide?
6 brands
In August 2026, Tempur-Pedic was the most searched among pillow brands worldwide, with an estimated 165K branded searches and 38.3% estimated Share of Search within this set. Simba is in 2nd place, 19.9 percentage points behind at 18.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Tempur-Pedic | 33.4% → 38.3% | 40.8%Jul 2026 | 12.4%Dec 2025 | 1st |
| Simba | 16.6% → 18.5% | 19.8%Mar 2026 | 5%Dec 2025 | 3rd → 2nd |
| Silentnight | 27.3% → 17.2% | 75%Dec 2025 | 17.2%Aug 2026 | 2nd → 3rd |
| Emma Sleep | 12.2% → 14.1% | 14.1%Jun 2026 | 3.7%Dec 2025 | 4th |
| Sealy | 10% → 11.5% | 14.1%Jun 2026 | 3.7%Dec 2025 | 5th |
| Slumberdown | 0.49% → 0.44% | 0.51%Jan 2026 | 0.18%Dec 2025 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Tempur-Pedic’s estimated Share of Search among pillow brands worldwide increased from 33.4% to 38.3%.
- Across the 11 months ending August 2026, Simba’s estimated Share of Search among pillow brands worldwide increased from 16.6% to 18.5%.
- Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among pillow brands worldwide decreased from 27.3% to 17.2%.
- Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among pillow brands worldwide increased from 12.2% to 14.1%.
- Across the 11 months ending August 2026, Sealy’s estimated Share of Search among pillow brands worldwide increased from 10% to 11.5%.
- Across the 11 months ending August 2026, Tempur-Pedic’s estimated Share of Search among pillow brands worldwide peaked at 40.8% in July 2026 and was lowest at 12.4% in December 2025.
- Across the 11 months ending August 2026, Simba’s estimated Share of Search among pillow brands worldwide peaked at 19.8% in March 2026 and was lowest at 5% in December 2025.
- Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among pillow brands worldwide peaked at 75% in December 2025 and was lowest at 17.2% in August 2026.
- Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among pillow brands worldwide peaked at 14.1% in June 2026 and was lowest at 3.7% in December 2025.
- Across the 11 months ending August 2026, Sealy’s estimated Share of Search among pillow brands worldwide peaked at 14.1% in June 2026 and was lowest at 3.7% in December 2025.
- Across the 11 months ending August 2026, Simba rose from 3rd to 2nd among pillow brands worldwide.
- Across the 11 months ending August 2026, Silentnight fell from 2nd to 3rd among pillow brands worldwide.
- Across the 11 months ending August 2026, Slumberdown held steady: its estimated Share of Search among pillow brands worldwide moved less than 0.5 percentage points.
How did search popularity change for pillow brands worldwide in August 2026?
6 changes
In August 2026, Simba overtook Silentnight to rank 2nd among pillow brands worldwide, at 18.5%.
In August 2026, Emma Sleep gained estimated Share of Search among pillow brands worldwide, from 12.2% to 14.1%.
In August 2026, Tempur-Pedic lost estimated Share of Search among pillow brands worldwide, from 40.8% to 38.3%.
In August 2026, Silentnight lost estimated Share of Search among pillow brands worldwide, from 18.3% to 17.2%.
In August 2026, Sealy lost estimated Share of Search among pillow brands worldwide, from 12.2% to 11.5%.
Estimated monthly branded searches for Slumberdown worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
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