Brandwave

How popular isCoop Sleep Goods?

In September 2026, people searched for Coop Sleep Goods by name about 5,400 times worldwide, a 22.7% increase from the previous year. These searches made up 1.2% of all global pillow brand searches, placing Coop Sleep Goods seventh out of nine brands. When we asked both ChatGPT and Google AI Overviews about pillow brands, Coop Sleep Goods appeared in all answers and was the most recommended of the nine.

Search and AI answers in September 2026

Coop Sleep Goods is the seventh most searched of 9 competitors and the most recommended in AI answers.

  1. Tempur-PedicShare of searches 44.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. SilentnightShare of searches 16%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. SimbaShare of searches 14.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Emma SleepShare of searches 11.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Coop Sleep GoodsShare of searches 1.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

+4 more

Coop Sleep Goods website (opens in a new tab)

Follow Coop Sleep Goods and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top pillow brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Coop Sleep Goods appeared in all five answers. Coop Sleep Goods is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coop Sleep Goods1st
  2. Saatva2nd
  3. Eli & Elm3rd
  4. Tempur-Pedic4th
  5. Silentnight–
  6. Simba–
  7. Emma Sleep–
  8. Sealy–
  9. Slumberdown–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coop Sleep Goods5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Saatva3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tempur-Pedic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eli & Elm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Silentnight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Simba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emma Sleep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sealy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Slumberdown0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pillow brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which pillow brands compete with Coop Sleep Goods?

Coop Sleep Goods against pillow brands worldwide, by month

Share of searches by month for Tempur-Pedic, Silentnight, Simba, Emma Sleep, Sealy, Coop Sleep Goods. The figures are in the table below the chart.

View monthly share of searches table
MonthTempur-PedicSilentnightSimbaEmma SleepSealySlumberdownCoop Sleep GoodsSaatvaEli & Elm
Oct 202536.4%24.8%15.1%11.8%9.1%1.5%0.81%0.44%0.04%
Nov 202526.8%40.9%13.3%10.5%6.7%0.9%0.6%0.14%0.04%
Dec 202515.3%71.2%4.8%3.8%3.5%0.49%0.7%0.21%0.09%
Jan 202632.7%26.2%16%12.3%9.6%1.4%1%0.57%0.21%
Feb 202642.1%19.2%14.3%11.1%10.5%1.2%1.1%0.34%0.1%
Mar 202636.9%19.9%17.7%11.7%10.9%1.2%1.2%0.53%0.09%
Apr 202639.7%17.5%15.9%12.5%11.7%1.1%1.3%0.31%0.06%
May 202642.3%19.3%14.1%11.3%10.6%1%0.94%0.28%0.06%
Jun 202642.3%15.2%13.8%13.6%12.5%0.91%1.1%0.48%0.04%
Jul 202643.9%16.4%14.4%11.9%11%0.93%1.2%0.29%0.05%
Aug 202642%15.1%16.2%14%10.1%1.2%1.1%0.27%0.05%
Sep 202644.6%16%14.3%11.4%10.7%1.6%1.2%0.22%0.05%

  1. 1.Tempur-Pedic

    44.6%

    Held 1st. 206K estimated branded searches, 0% vs prior month. Share +2.6 points.

  2. 2.Silentnight

    16%

    Moved from 3rd to 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.Simba

    14.3%

    Moved from 2nd to 3rd. 65.9K estimated branded searches, -17% vs prior month. Share -1.9 points.

  4. 4.Emma Sleep

    11.4%

    Held 4th. 52.4K estimated branded searches, -23.6% vs prior month. Share -2.6 points.

  5. 5.Sealy

    10.7%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Slumberdown

    1.6%

    Held 6th. 7.2K estimated branded searches, +26.3% vs prior month. Share +0.4 points.

  7. 7.Coop Sleep Goods

    1.2%

    Held 7th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Saatva

    0.22%

    Held 8th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.

  9. 9.Eli & Elm

    0.05%

    Held 9th. 210 estimated branded searches, -19.2% vs prior month. Share 0 points.

Compare popularity between Coop Sleep Goods and its closest rivals

Every comparison with Coop Sleep Goods

9 comparisons

How has branded search demand for Coop Sleep Goods changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Coop Sleep Goods worldwide rose from 4.4K to 5.4K.
  • Across the 12 months ending September 2026, Coop Sleep Goods’ share of searches among pillow brands worldwide held steady, from 0.81% to 1.2%.

How did search popularity change for pillow brands worldwide in September 2026?

6 changes

  1. In September 2026, Silentnight overtook Simba to rank 2nd among pillow brands worldwide, with 16% of the searches.

  2. In September 2026, Tempur-Pedic gained share of searches among pillow brands worldwide, from 42% to 44.6%.

  3. In September 2026, Sealy gained share of searches among pillow brands worldwide, from 10.1% to 10.7%.

  4. In September 2026, Emma Sleep lost share of searches among pillow brands worldwide, from 14% to 11.4%.

  5. In September 2026, Simba lost share of searches among pillow brands worldwide, from 16.2% to 14.3%.

  6. Slumberdown’s share of searches among pillow brands worldwide has gained ground for 3 months in a row, from 0.91% to 1.6% in September 2026.

How are Coop Sleep Goods’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Coop Sleep Goods’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • coop sleep goods

Do you work for Coop Sleep Goods? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Coop Sleep Goods compete?

Coop Sleep Goods is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pillow brands7th of 91.2%Shown above
Mattress protector brands5th of 61.6%Show ranking
Creator with pink hair and a pink jacket

Is Coop Sleep Goods your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free