Brandwave

Coop Sleep Goods vs Simba:Which is more popular?

In September 2026, Simba had more branded searches than Coop Sleep Goods among pillow brands worldwide. Simba had about 65,900 branded searches, while Coop Sleep Goods had 5,400. Simba made up 14.3% of all pillow brand searches we track, and Coop Sleep Goods accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about pillow brands, Coop Sleep Goods appeared in all five answers and Simba in none.

Among pillow brands worldwide in September 2026

Who do people search for more?

Simba, about 12 searches for every 1 for Coop Sleep Goods

Simba 65.9K searchesCoop Sleep Goods 5.4K searches

Who does AI mention more?

Coop Sleep Goods, mentioned in every answer we collected

Coop Sleep Goods in 5 of 5Simba in 0 of 5

Who does AI recommend more?

Coop Sleep Goods, the only one of the two named

Coop Sleep Goods first in 4Simba never named

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Top pillow brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Coop Sleep Goods appeared in all five answers. Simba did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coop Sleep Goods1st
  2. Saatva2nd
  3. Eli & Elm3rd
  4. Tempur-Pedic4th
  5. Silentnight–
  6. Simba–
  7. Emma Sleep–
  8. Sealy–
  9. Slumberdown–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coop Sleep Goods5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Saatva3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tempur-Pedic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eli & Elm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Silentnight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Simba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emma Sleep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sealy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Slumberdown0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pillow brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Coop Sleep Goods or Simba more popular in search?

This chart shows how often people search Google for Coop Sleep Goods and Simba by name. Each line represents a brand's share of searches for all nine pillow brands we track, month by month, from English-language searches worldwide.

Coop Sleep Goods and Simba among pillow brands worldwide, by month

Share of searches by month for Simba, Coop Sleep Goods. The figures are in the table below the chart.

View monthly share of searches table
MonthTempur-PedicSilentnightSimbaEmma SleepSealySlumberdownCoop Sleep GoodsSaatvaEli & Elm
Oct 202536.4%24.8%15.1%11.8%9.1%1.5%0.81%0.44%0.04%
Nov 202526.8%40.9%13.3%10.5%6.7%0.9%0.6%0.14%0.04%
Dec 202515.3%71.2%4.8%3.8%3.5%0.49%0.7%0.21%0.09%
Jan 202632.7%26.2%16%12.3%9.6%1.4%1%0.57%0.21%
Feb 202642.1%19.2%14.3%11.1%10.5%1.2%1.1%0.34%0.1%
Mar 202636.9%19.9%17.7%11.7%10.9%1.2%1.2%0.53%0.09%
Apr 202639.7%17.5%15.9%12.5%11.7%1.1%1.3%0.31%0.06%
May 202642.3%19.3%14.1%11.3%10.6%1%0.94%0.28%0.06%
Jun 202642.3%15.2%13.8%13.6%12.5%0.91%1.1%0.48%0.04%
Jul 202643.9%16.4%14.4%11.9%11%0.93%1.2%0.29%0.05%
Aug 202642%15.1%16.2%14%10.1%1.2%1.1%0.27%0.05%
Sep 202644.6%16%14.3%11.4%10.7%1.6%1.2%0.22%0.05%

How has the Coop Sleep Goods and Simba comparison changed over the last 12 months?

3 findings
  • Simba was ahead of Coop Sleep Goods in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Coop Sleep Goods’ share of searches among pillow brands worldwide moved from 0.81% to 1.2%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
  • Across the 12 months ending September 2026, Simba’s share of searches among pillow brands worldwide moved from 15.1% to 14.3%, and its estimated monthly branded searches moved from 82.1K to 65.9K.

How did search popularity change for pillow brands worldwide in September 2026?

3 changes

  1. In September 2026, Silentnight overtook Simba to rank 2nd among pillow brands worldwide, with 16% of the searches.

  2. In September 2026, Simba lost share of searches among pillow brands worldwide, from 16.2% to 14.3%.

  3. Estimated monthly branded searches for Coop Sleep Goods worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Coop Sleep Goods’ and Simba’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coop Sleep Goods

1 branded search term

  • coop sleep goods

Simba

2 branded search terms

  • simba mattress
  • simba sleep

How the Brand Demand Index is measured

Other head-to-heads among pillow brands

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