How popular isSimba in search?
In September 2026, there were an estimated 65.9K branded searches for Simba worldwide which is down 19.7% over the last 12 months. Simba holds 20.5% estimated Share of Search among mattress protector brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Tempur-Pedic64%
Simba20.5%
Sealy15.4%
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Which mattress protector brands compete with Simba?
Share of Search by month for Tempur-Pedic, Simba, Sealy. The figures are in the table below the chart.
View monthly share of search table
| Month | Tempur-Pedic | Simba | Sealy |
|---|---|---|---|
| Oct 2025 | 60.1% | 24.9% | 15% |
| Nov 2025 | 57.2% | 28.4% | 14.3% |
| Dec 2025 | 64.8% | 20.3% | 15% |
| Jan 2026 | 56.1% | 27.4% | 16.5% |
| Feb 2026 | 62.9% | 21.3% | 15.7% |
| Mar 2026 | 56.4% | 27% | 16.6% |
| Apr 2026 | 59% | 23.6% | 17.4% |
| May 2026 | 63.2% | 21% | 15.8% |
| Jun 2026 | 61.7% | 20.1% | 18.2% |
| Jul 2026 | 63.4% | 20.8% | 15.8% |
| Aug 2026 | 61.5% | 23.7% | 14.8% |
| Sep 2026 | 64% | 20.5% | 15.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64% | 206K | 0% | +2.6 points | |
| 2, held 2nd | 20.5% | 65.9K | -17% | -3.2 points | |
| 3, held 3rd | 15.4% | 49.5K | 0% | +0.6 points |
Compare search popularity between Simba and its closest rivals
How has branded search demand for Simba changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Simba worldwide fell from 82.1K to 65.9K.
- Across the 12 months ending September 2026, Simba’s estimated Share of Search among mattress protector brands worldwide decreased from 24.9% to 20.5%.
- Across the 12 months ending September 2026, Simba’s estimated Share of Search among mattress protector brands worldwide peaked at 28.4% in November 2025 and was lowest at 20.1% in June 2026.
How did search popularity change for mattress protector brands worldwide in September 2026?
3 changes
In September 2026, Tempur-Pedic gained estimated Share of Search among mattress protector brands worldwide, from 61.5% to 64%.
In September 2026, Sealy gained estimated Share of Search among mattress protector brands worldwide, from 14.8% to 15.4%.
In September 2026, Simba lost estimated Share of Search among mattress protector brands worldwide, from 23.7% to 20.5%.
Where does Simba compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pillow brands | 3rd of 6 | 14.5% | Show ranking |
| Mattress topper brands | 3rd of 6 | 16.4% | Show ranking |
| Duvet brands | 3rd of 6 | 18% | Show ranking |
| Mattress protector brands | 2nd of 3 | 20.5% | Shown above |
How is Simba measured?
Brandwave collects information about searches that people make online using Simba’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- simba mattress
- simba sleep
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