Brooklinen vs Simba:Which is more popular by branded search?

Name: Brooklinen vs Simba: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Brooklinen had more branded searches than Simba among duvet brands worldwide. Brooklinen was estimated to have 163K branded searches compared to Simba’s 79.4K, and held a 36.6% Share of Search versus Simba’s 17.8%. These are worldwide searches for English-language branded terms.

Share of Search among duvet brands worldwide in August 2026Which is more popular in search, Brooklinen or Simba?

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Which is more popular in search, Brooklinen or Simba?

Compare the duvet brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Brooklinen and Simba among duvet brands worldwide, by month

Month	Brooklinen	Simba	Silentnight	Parachute	Emma Sleep	Slumberdown
Oct 2025	32.8%	16.9%	27.8%	9.4%	12.5%	0.5%
Nov 2025	30.3%	12.9%	39.7%	7%	9.8%	0.31%
Dec 2025	14.5%	4.9%	73.2%	3.5%	3.6%	0.18%
Jan 2026	24.2%	14.9%	24.4%	25.2%	11%	0.43%
Feb 2026	32.4%	16.3%	22%	16.8%	12%	0.39%
Mar 2026	37.2%	18.6%	20.9%	11.5%	11.4%	0.44%
Apr 2026	39.9%	17%	18.8%	11.3%	12.6%	0.41%
May 2026	41.4%	14.2%	19.5%	13.8%	10.7%	0.35%
Jun 2026	43.9%	14.9%	16.4%	11.1%	13.4%	0.35%
Jul 2026	39.5%	15.9%	18.1%	14%	12.1%	0.32%
Aug 2026	36.6%	17.8%	16.6%	14.9%	13.6%	0.43%
Sep 2026	—	—	—	—	—	—

How has the Brooklinen and Simba comparison changed over the last 12 months?

3 findings

Brooklinen was ahead of Simba in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Brooklinen’s estimated Share of Search among duvet brands worldwide moved from 32.8% to 36.6%, and its estimated monthly branded searches moved from 159K to 163K.
Across the 11 months ending August 2026, Simba’s estimated Share of Search among duvet brands worldwide moved from 16.9% to 17.8%, and its estimated monthly branded searches moved from 82.1K to 79.4K.

How did search popularity change for duvet brands worldwide in August 2026?

2 changes

In August 2026, Simba overtook Silentnight to rank 2nd among duvet brands worldwide, at 17.8%.
In August 2026, Brooklinen lost estimated Share of Search among duvet brands worldwide, from 39.5% to 36.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Brooklinen’s and Simba’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.