Brandwave

How popular isSimba in search?

In August 2026, there were an estimated 79.4K branded searches for Simba worldwide which held steady over the last 11 months. Simba holds 10.4% estimated Share of Search among mattress topper brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Saatva42.1%
  2. Tempur-Pedic21.7%
  3. Simba10.4%
  4. Silentnight9.7%
  5. Brooklyn Bedding8.1%
  6. Emma Sleep8%
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Where does Simba compete?

Simba is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Mattress topper brands3rd of 610.4%Shown below
Duvet brands2nd of 617.8%Show ranking
Pillow brands2nd of 618.5%Show ranking

Which mattress topper brands compete with Simba?

Simba against mattress topper brands worldwide, by month

Share of Search by month for Saatva, Tempur-Pedic, Simba, Silentnight, Brooklyn Bedding, Emma Sleep. The figures are in the table below the chart.

View monthly share of search table
MonthSaatvaTempur-PedicSimbaSilentnightBrooklyn BeddingEmma Sleep
Oct 202531.8%23.3%11.6%19.1%5.6%8.5%
Nov 202530.3%16.9%10.1%31%4.1%7.6%
Dec 202513.7%10.8%4.4%65.2%2.7%3.2%
Jan 202633.2%19.9%12.1%19.9%5.9%8.9%
Feb 202648.3%20.3%8.3%11.2%5.8%6.1%
Mar 202639.9%20.1%12%13.5%7.2%7.4%
Apr 202644%20.2%10%11.1%7.3%7.4%
May 202647.5%20%8%11%7.4%6%
Jun 202642.5%21.6%8.8%9.7%9.5%7.9%
Jul 202641.1%23.4%9.2%10.5%8.7%7%
Aug 202642.1%21.7%10.4%9.7%8.1%8%
Sep 2026——————

  1. 1.Saatva

    42.1%

    Held 1st. 320K estimated branded searches, +10.6% vs prior month. Share +1 points.

  2. 2.Tempur-Pedic

    21.7%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -1.7 points.

  3. 3.Simba

    10.4%

    Moved from 4th to 3rd. 79.4K estimated branded searches, +22.3% vs prior month. Share +1.2 points.

  4. 4.Silentnight

    9.7%

    Moved from 3rd to 4th. 74K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Brooklyn Bedding

    8.1%

    Held 5th. 61.4K estimated branded searches, +0.29% vs prior month. Share -0.6 points.

  6. 6.Emma Sleep

    8%

    Held 6th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

Compare search popularity between Simba and its closest rivals

How has branded search demand for Simba changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Simba worldwide held steady, from 82.1K to 79.4K.
  • Across the 11 months ending August 2026, Simba’s estimated Share of Search among mattress topper brands worldwide decreased from 11.6% to 10.4%.
  • Across the 11 months ending August 2026, Simba’s estimated Share of Search among mattress topper brands worldwide peaked at 12.1% in January 2026 and was lowest at 4.4% in December 2025.
  • Across the 11 months ending August 2026, Simba rose from 4th to 3rd among mattress topper brands worldwide.

How did search popularity change for mattress topper brands worldwide in August 2026?

  1. In August 2026, Simba overtook Silentnight to rank 3rd among mattress topper brands worldwide, at 10.4%.

  2. In August 2026, Saatva gained estimated Share of Search among mattress topper brands worldwide, from 41.1% to 42.1%.

  3. In August 2026, Emma Sleep gained estimated Share of Search among mattress topper brands worldwide, from 7% to 8%.

  4. In August 2026, Tempur-Pedic lost estimated Share of Search among mattress topper brands worldwide, from 23.4% to 21.7%.

  5. In August 2026, Silentnight lost estimated Share of Search among mattress topper brands worldwide, from 10.5% to 9.7%.

  6. In August 2026, Brooklyn Bedding lost estimated Share of Search among mattress topper brands worldwide, from 8.7% to 8.1%.

How is Simba measured?

Brandwave collects information about searches that people make online using Simba’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • simba mattress
  • simba sleep

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How the Brand Demand Index is measured

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