Brandwave

Quince vs Simba:Which is more popular?

In September 2026, Quince had more branded searches than Simba among duvet brands worldwide. Quince had about 392,000 branded searches, while Simba had 5,400. Quince made up 42.2% of all duvet brand searches we track, and Simba accounted for 0.58%. When we asked ChatGPT and Google AI Overviews about duvet brands, Quince appeared in two of the four answers and Simba in none.

Among duvet brands worldwide in September 2026

Who do people search for more?

Quince, about 73 searches for every 1 for Simba

Quince 392K searchesSimba 5.4K searches

Who does AI mention more?

Quince, mentioned in 2 of 4 answers, Simba in 0

Quince in 2 of 4Simba in 0 of 4

Who does AI recommend more?

Quince, the only one of the two named

Quince first in 2Simba never named

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Top duvet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Quince was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Simba did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Brooklinen1st
  2. Boll & Branch2nd
  3. Quince3rd
  4. The Company Store3rd
  5. Parachute5th
  6. Silentnight–
  7. Emma Sleep–
  8. Slumberdown–
  9. Simba–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brooklinen3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Boll & Branch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Company Store3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Quince2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Parachute2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Silentnight0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Emma Sleep0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Slumberdown0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Simba0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about duvet brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Quince or Simba more popular in search?

This chart shows how often people search Google for Quince and Simba by name. Each line represents a brand's share of searches for all nine duvet brands we track, month by month, from English-language searches worldwide.

Quince and Simba among duvet brands worldwide, by month

Share of searches by month for Quince, Simba. The figures are in the table below the chart.

View monthly share of searches table
MonthQuinceBrooklinenBoll & BranchThe Company StoreSilentnightEmma SleepSlumberdownSimbaParachute
Oct 202532.3%16.2%12.3%13.2%16.2%7.7%0.95%0.97%0.09%
Nov 202524.1%17.4%12.7%11.7%26%6.7%0.57%0.7%0.07%
Dec 202521.4%8.5%7.9%7%51.7%2.7%0.36%0.34%0.05%
Jan 202634.8%14.4%11%11.8%17.6%8.3%0.95%1.1%0.08%
Feb 202637.6%15.7%11.7%12.9%12.9%7.5%0.8%0.94%0.07%
Mar 202638%16.1%14.3%13.1%10.8%6.3%0.64%0.79%0.07%
Apr 202640.5%17.3%12.9%11.6%9.5%6.8%0.58%0.85%0.06%
May 202641%17.6%13.3%11.7%9.6%5.7%0.51%0.57%0.08%
Jun 202639.2%16.8%14.9%13.7%7.5%6.7%0.45%0.67%0.06%
Jul 202638.5%16.5%14.9%13.4%9%6.6%0.51%0.54%0.07%
Aug 202643.5%15.2%11.5%12.4%8.3%7.7%0.64%0.61%0.08%
Sep 202642.2%17.8%13.1%11.8%8%5.6%0.78%0.58%0.08%

How has the Quince and Simba comparison changed over the last 12 months?

3 findings
  • Quince was ahead of Simba in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Quince’s share of searches among duvet brands worldwide moved from 32.3% to 42.2%, and its estimated monthly branded searches moved from 269K to 392K.
  • Across the 12 months ending September 2026, Simba’s share of searches among duvet brands worldwide moved from 0.97% to 0.58%, and its estimated monthly branded searches moved from 8.1K to 5.4K.

How did search popularity change for duvet brands worldwide in September 2026?

2 changes

  1. In September 2026, Quince lost share of searches among duvet brands worldwide, from 43.5% to 42.2%.

  2. Estimated monthly branded searches for Simba worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Quince’s and Simba’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Quince

3 branded search terms

  • quince cashmere
  • quince clothing
  • quince.com

Simba

1 branded search term

  • simba sleep

How the Brand Demand Index is measured

Other head-to-heads among duvet brands

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