Brandwave

How popular isNaturepedic?

In September 2026, people searched for Naturepedic by name about 18,100 times worldwide, a 49.6% increase from the previous year. These searches made up 5.2% of all global mattress protector brand searches, placing Naturepedic fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about mattress protector brands, Naturepedic appeared in two of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Naturepedic is the fourth most searched of 6 competitors and the third most recommended in AI answers.

  1. Tempur-PedicShare of searches 59.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. SimbaShare of searches 19.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. SealyShare of searches 14.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. NaturepedicShare of searches 5.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. Coop Sleep GoodsShare of searches 1.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top mattress protector brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Naturepedic was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Naturepedic is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Saatva1st
  2. Coop Sleep Goods2nd
  3. Naturepedic3rd
  4. Tempur-Pedic–
  5. Simba–
  6. Sealy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coop Sleep Goods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Naturepedic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Saatva2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tempur-Pedic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Simba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sealy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mattress protector brands

5 answers

  • Asked ChatGPT

    “Which mattress protector brand should I buy?”

    1. Asked ChatGPT

      “What are the best mattress protector brands?”

      1. 1Saatva
      2. 2Coop Sleep Goods
      3. 3Naturepedic

    2. Asked ChatGPT

      “What's the best mattress protector brand for a king bed?”

      1. 1Saatva
      2. 2Coop Sleep Goods
      3. 3Naturepedic

    3. Searched Google, AI Overview

      “best mattress protector”

      1. 1Coop Sleep Goods

    4. Searched Google, AI Overview

      “waterproof mattress protector”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

      Which mattress protector brands compete with Naturepedic?

      Naturepedic against mattress protector brands worldwide, by month

      Share of searches by month for Tempur-Pedic, Simba, Sealy, Naturepedic. The figures are in the table below the chart.

      View monthly share of searches table
      MonthTempur-PedicSimbaSealyNaturepedicCoop Sleep GoodsSaatva
      Oct 202556.8%23.6%14.2%3.5%1.3%0.69%
      Nov 202554.1%26.8%13.5%4.1%1.2%0.29%
      Dec 202559.8%18.7%13.8%4.1%2.8%0.81%
      Jan 202652.5%25.7%15.5%3.8%1.7%0.92%
      Feb 202658.9%19.9%14.7%4.4%1.6%0.48%
      Mar 202652.4%25.1%15.4%4.6%1.7%0.75%
      Apr 202654.3%21.7%16%5.8%1.7%0.42%
      May 202658.7%19.5%14.7%5.4%1.3%0.39%
      Jun 202657.3%18.7%16.9%5%1.5%0.65%
      Jul 202658.7%19.2%14.7%5.4%1.6%0.39%
      Aug 202657.2%22.1%13.8%5%1.5%0.36%
      Sep 202659.5%19.1%14.3%5.2%1.6%0.29%

      1. 1.Tempur-Pedic

        59.5%

        Held 1st. 206K estimated branded searches, 0% vs prior month. Share +2.3 points.

      2. 2.Simba

        19.1%

        Held 2nd. 65.9K estimated branded searches, -17% vs prior month. Share -3 points.

      3. 3.Sealy

        14.3%

        Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

      4. 4.Naturepedic

        5.2%

        Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

      5. 5.Coop Sleep Goods

        1.6%

        Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

      6. 6.Saatva

        0.29%

        Held 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.

      Compare popularity between Naturepedic and its closest rivals

      Every comparison with Naturepedic

      13 comparisons

      How has branded search demand for Naturepedic changed worldwide over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Naturepedic worldwide rose from 12.1K to 18.1K.
      • Across the 12 months ending September 2026, Naturepedic’s share of searches among mattress protector brands worldwide increased from 3.5% to 5.2%.
      • Across the 12 months ending September 2026, Naturepedic’s share of searches among mattress protector brands worldwide peaked at 5.8% in April 2026 and was lowest at 3.5% in October 2025.

      How did search popularity change for mattress protector brands worldwide in September 2026?

      6 changes

      1. In September 2026, Tempur-Pedic gained share of searches among mattress protector brands worldwide, from 57.2% to 59.5%.

      2. In September 2026, Sealy gained share of searches among mattress protector brands worldwide, from 13.8% to 14.3%.

      3. In September 2026, Simba lost share of searches among mattress protector brands worldwide, from 22.1% to 19.1%.

      4. Estimated monthly branded searches for Naturepedic worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.

      5. Estimated monthly branded searches for Coop Sleep Goods worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.

      6. Estimated monthly branded searches for Saatva worldwide fell 58.3% over 12 measured months, from 2.4K to 1K in September 2026.

      How are Naturepedic’s branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using Naturepedic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • naturepedic

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      How the Brand Demand Index is measured

      Where does Naturepedic compete?

      Naturepedic is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Cot sheets brands4th of 63%Show ranking
      Cot mattress brands5th of 83%Show ranking
      Mattress protector brands4th of 65.2%Shown above
      Creator with pink hair and a pink jacket

      Is Naturepedic your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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