Brandwave

Naturepedic vs Newton Baby:Which is more popular?

In September 2026, Naturepedic had more branded searches than Newton Baby among cot mattress brands worldwide. Naturepedic had about 18,100 branded searches, while Newton Baby had 5,400. Naturepedic made up 3% of all cot mattress brand searches we track, and Newton Baby accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about cot mattress brands, Naturepedic appeared in three of the five answers and Newton Baby in two. Naturepedic and Newton Baby were each mentioned first in one of the two answers.

Among cot mattress brands worldwide in September 2026

Who do people search for more?

Naturepedic, about 3 searches for every 1 for Newton Baby

Naturepedic 18.1K searchesNewton Baby 5.4K searches

Who does AI mention more?

Naturepedic, mentioned in 3 of 5 answers, Newton Baby in 2

Naturepedic in 3 of 5Newton Baby in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Naturepedic first in 1Newton Baby first in 1

Follow Naturepedic vs Newton Baby and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top cot mattress brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Naturepedic was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Newton Baby was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Naturepedic and Newton Baby were each listed first in one of the two answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Newton Baby1st
  2. Naturepedic2nd
  3. Sealy3rd
  4. Stokke–
  5. Leander–
  6. Ecosa–
  7. Boori–
  8. Snuz–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Naturepedic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sealy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Newton Baby2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stokke0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boori0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snuz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cot mattress brands

5 answers

  • Asked ChatGPT

    “Which cot mattress brand should I buy?”

    1. 1Newton Baby
    2. 2Sealy
    3. 3Naturepedic

  • Asked ChatGPT

    “What are the best cot mattress brands?”

    1. 1Naturepedic
    2. 2Newton Baby
    3. 3Sealy

  • Asked ChatGPT

    “What's the best cot mattress brand for safe baby sleep?”

    1. 1Sealy

  • Searched Google, AI Overview

    “best cot mattress”

    1. 1Naturepedic

  • Searched Google, AI Overview

    “firm cot mattress”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

    Is Naturepedic or Newton Baby more popular in search?

    This chart shows how often people search Google for Naturepedic and Newton Baby by name. Each line represents a brand's share of searches for all eight cot mattress brands we track, month by month, from English-language searches worldwide.

    Naturepedic and Newton Baby among cot mattress brands worldwide, by month

    Share of searches by month for Naturepedic, Newton Baby. The figures are in the table below the chart.

    View monthly share of searches table
    MonthStokkeLeanderEcosaBooriNaturepedicSnuzNewton BabySealy
    Oct 202562.1%16.1%10.8%3.2%2.2%3.2%0.96%1.4%
    Nov 202564.8%12.5%12.5%3.1%2.5%3.1%1.4%0.26%
    Dec 202561.4%14.4%11.8%3.5%2.9%4.3%1.1%0.57%
    Jan 202662.8%14.8%12.1%3%2.4%3%1.1%0.88%
    Feb 202661.8%17.6%9.6%2.9%2.9%3.5%1%0.7%
    Mar 202662.6%17.7%9.8%2.4%2.4%3.6%1.1%0.47%
    Apr 202657.8%20%11%3.3%3.3%3.3%0.98%0.35%
    May 202660.2%18.8%10.3%3.1%3.1%3.1%1.1%0.27%
    Jun 202657.4%19.6%13.2%3.2%2.6%2.6%0.96%0.29%
    Jul 202663.5%16%10.7%2.6%3.2%2.6%0.96%0.34%
    Aug 202664.6%15.1%10.1%3%3%3%0.9%0.32%
    Sep 202665%15.2%10.1%3%3%2.5%0.9%0.27%

    How has the Naturepedic and Newton Baby comparison changed over the last 12 months?

    3 findings

    How did search popularity change for cot mattress brands worldwide in September 2026?

    1 change

    1. Estimated monthly branded searches for Naturepedic worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Naturepedic’s and Newton Baby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Naturepedic

    1 branded search term

    • naturepedic

    Newton Baby

    1 branded search term

    • newton baby

    How the Brand Demand Index is measured

    Other head-to-heads among cot mattress brands

    Creator with pink hair and a pink jacket

    Put your own brand in this comparison

    Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

    Start free