Brandwave

How popular isLeander in search?

In September 2026, there were an estimated 90.5K branded searches for Leander worldwide which held steady over the last 12 months. Leander holds 15.8% estimated Share of Search among cot mattress brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Stokke67.9%
  2. Leander15.8%
  3. Ecosa10.6%
  4. Boori3.2%
  5. Snuz2.6%
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Which cot mattress brands compete with Leander?

Leander against cot mattress brands worldwide, by month

Share of Search by month for Stokke, Leander, Ecosa, Boori, Snuz. The figures are in the table below the chart.

View monthly share of search table
MonthStokkeLeanderEcosaBooriSnuz
Oct 202565%16.9%11.3%3.4%3.4%
Nov 202567.5%13%13%3.2%3.2%
Dec 202564.3%15.1%12.4%3.7%4.5%
Jan 202665.7%15.5%12.7%3.1%3.1%
Feb 202664.8%18.4%10.1%3%3.7%
Mar 202665.2%18.5%10.2%2.5%3.7%
Apr 202660.6%21%11.5%3.4%3.4%
May 202663%19.7%10.8%3.2%3.2%
Jun 202659.8%20.4%13.7%3.4%2.7%
Jul 202666.5%16.8%11.2%2.7%2.7%
Aug 202667.5%15.7%10.5%3.1%3.1%
Sep 202667.9%15.8%10.6%3.2%2.6%

  1. 1.Stokke

    67.9%

    Held 1st. 388K estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.Leander

    15.8%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Ecosa

    10.6%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Boori

    3.2%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Snuz

    2.6%

    Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

Compare search popularity between Leander and its closest rivals

Every comparison with Leander

How has branded search demand for Leander changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Leander worldwide held steady at 90.5K.
  • Across the 12 months ending September 2026, Leander’s estimated Share of Search among cot mattress brands worldwide decreased from 16.9% to 15.8%.
  • Across the 12 months ending September 2026, Leander’s estimated Share of Search among cot mattress brands worldwide peaked at 21% in April 2026 and was lowest at 13% in November 2025.

How did search popularity change for cot mattress brands worldwide in September 2026?

  1. In September 2026, Snuz lost estimated Share of Search among cot mattress brands worldwide, from 3.1% to 2.6%.

  2. Stokke’s estimated Share of Search among cot mattress brands worldwide has gained ground for 3 months in a row, from 59.8% to 67.9% in September 2026.

Where does Leander compete?

Leander is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Nursery furniture brands2nd of 513.7%Show ranking
Cot sheets brands2nd of 315.8%Show ranking
Cot mattress brands2nd of 515.8%Shown above

How is Leander measured?

Brandwave collects information about searches that people make online using Leander’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • leander

Do you work for Leander? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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