Leander vs Newton Baby:Which is searched more?
In September 2026, Leander had more branded searches than Newton Baby among cot mattress brands worldwide. Leander had about 90,500 branded searches, while Newton Baby had 5,400. Leander made up 15.2% of all cot mattress brand searches we track, and Newton Baby accounted for 0.9%. These are worldwide searches for English-language branded terms.
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Is Leander or Newton Baby more popular in search?
Compare the cot mattress brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Leander, Newton Baby. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stokke | Leander | Ecosa | Boori | Naturepedic | Snuz | Newton Baby | Sealy |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.1% | 16.1% | 10.8% | 3.2% | 2.2% | 3.2% | 0.96% | 1.4% |
| Nov 2025 | 64.8% | 12.5% | 12.5% | 3.1% | 2.5% | 3.1% | 1.4% | 0.26% |
| Dec 2025 | 61.4% | 14.4% | 11.8% | 3.5% | 2.9% | 4.3% | 1.1% | 0.57% |
| Jan 2026 | 62.8% | 14.8% | 12.1% | 3% | 2.4% | 3% | 1.1% | 0.88% |
| Feb 2026 | 61.8% | 17.6% | 9.6% | 2.9% | 2.9% | 3.5% | 1% | 0.7% |
| Mar 2026 | 62.6% | 17.7% | 9.8% | 2.4% | 2.4% | 3.6% | 1.1% | 0.47% |
| Apr 2026 | 57.8% | 20% | 11% | 3.3% | 3.3% | 3.3% | 0.98% | 0.35% |
| May 2026 | 60.2% | 18.8% | 10.3% | 3.1% | 3.1% | 3.1% | 1.1% | 0.27% |
| Jun 2026 | 57.4% | 19.6% | 13.2% | 3.2% | 2.6% | 2.6% | 0.96% | 0.29% |
| Jul 2026 | 63.5% | 16% | 10.7% | 2.6% | 3.2% | 2.6% | 0.96% | 0.34% |
| Aug 2026 | 64.6% | 15.1% | 10.1% | 3% | 3% | 3% | 0.9% | 0.32% |
| Sep 2026 | 65% | 15.2% | 10.1% | 3% | 3% | 2.5% | 0.9% | 0.27% |
How has the Leander and Newton Baby comparison changed over the last 12 months?
3 findings
- Leander was ahead of Newton Baby in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Leander’s share of searches among cot mattress brands worldwide moved from 16.1% to 15.2%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Newton Baby’s share of searches among cot mattress brands worldwide moved from 0.96% to 0.9%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for cot mattress brands worldwide in September 2026?
0 changes
Neither Leander nor Newton Baby moved beyond provider rounding among cot mattress brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Leander’s and Newton Baby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Leander
1 branded search term
- leander
Newton Baby
1 branded search term
- newton baby
Other head-to-heads among cot mattress brands
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