Brandwave

Naturepedic vs Stokke:Which is more popular?

In September 2026, Stokke had more branded searches than Naturepedic among cot mattress brands worldwide. Stokke had about 388,000 branded searches, while Naturepedic had 18,100. Stokke made up 65% of all cot mattress brand searches we track, and Naturepedic accounted for 3%. When we asked ChatGPT and Google AI Overviews about cot mattress brands, Naturepedic appeared in three of the five answers and Stokke in none.

Among cot mattress brands worldwide in September 2026

Who do people search for more?

Stokke, about 21 searches for every 1 for Naturepedic

Stokke 388K searchesNaturepedic 18.1K searches

Who does AI mention more?

Naturepedic, mentioned in 3 of 5 answers, Stokke in 0

Naturepedic in 3 of 5Stokke in 0 of 5

Who does AI recommend more?

Naturepedic, the only one of the two named

Naturepedic first in 2Stokke never named

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Top cot mattress brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Naturepedic was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Stokke did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Newton Baby1st
  2. Naturepedic2nd
  3. Sealy3rd
  4. Stokke–
  5. Leander–
  6. Ecosa–
  7. Boori–
  8. Snuz–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Naturepedic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sealy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Newton Baby2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stokke0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boori0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snuz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cot mattress brands

5 answers

  • Asked ChatGPT

    “Which cot mattress brand should I buy?”

    1. 1Newton Baby
    2. 2Sealy
    3. 3Naturepedic

  • Asked ChatGPT

    “What are the best cot mattress brands?”

    1. 1Naturepedic
    2. 2Newton Baby
    3. 3Sealy

  • Asked ChatGPT

    “What's the best cot mattress brand for safe baby sleep?”

    1. 1Sealy

  • Searched Google, AI Overview

    “best cot mattress”

    1. 1Naturepedic

  • Searched Google, AI Overview

    “firm cot mattress”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

    Is Naturepedic or Stokke more popular in search?

    This chart shows how often people search Google for Naturepedic and Stokke by name. Each line represents a brand's share of searches for all eight cot mattress brands we track, month by month, from English-language searches worldwide.

    Naturepedic and Stokke among cot mattress brands worldwide, by month

    Share of searches by month for Stokke, Naturepedic. The figures are in the table below the chart.

    View monthly share of searches table
    MonthStokkeLeanderEcosaBooriNaturepedicSnuzNewton BabySealy
    Oct 202562.1%16.1%10.8%3.2%2.2%3.2%0.96%1.4%
    Nov 202564.8%12.5%12.5%3.1%2.5%3.1%1.4%0.26%
    Dec 202561.4%14.4%11.8%3.5%2.9%4.3%1.1%0.57%
    Jan 202662.8%14.8%12.1%3%2.4%3%1.1%0.88%
    Feb 202661.8%17.6%9.6%2.9%2.9%3.5%1%0.7%
    Mar 202662.6%17.7%9.8%2.4%2.4%3.6%1.1%0.47%
    Apr 202657.8%20%11%3.3%3.3%3.3%0.98%0.35%
    May 202660.2%18.8%10.3%3.1%3.1%3.1%1.1%0.27%
    Jun 202657.4%19.6%13.2%3.2%2.6%2.6%0.96%0.29%
    Jul 202663.5%16%10.7%2.6%3.2%2.6%0.96%0.34%
    Aug 202664.6%15.1%10.1%3%3%3%0.9%0.32%
    Sep 202665%15.2%10.1%3%3%2.5%0.9%0.27%

    How has the Naturepedic and Stokke comparison changed over the last 12 months?

    3 findings
    • Stokke was ahead of Naturepedic in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Naturepedic’s share of searches among cot mattress brands worldwide moved from 2.2% to 3%, and its estimated monthly branded searches moved from 12.1K to 18.1K.
    • Across the 12 months ending September 2026, Stokke’s share of searches among cot mattress brands worldwide moved from 62.1% to 65%, and its estimated monthly branded searches moved from 348K to 388K.

    How did search popularity change for cot mattress brands worldwide in September 2026?

    2 changes

    1. Stokke’s share of searches among cot mattress brands worldwide has gained ground for 3 months in a row, from 57.4% to 65% in September 2026.

    2. Estimated monthly branded searches for Naturepedic worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.

    How are branded searches counted?

    4 search terms

    Brandwave collects information about searches that people make online using Naturepedic’s and Stokke’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Naturepedic

    1 branded search term

    • naturepedic

    Stokke

    3 branded search terms

    • stokke
    • stokke flexi bath
    • stokke trapp

    How the Brand Demand Index is measured

    Other head-to-heads among cot mattress brands

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