How popular isNaturepedic?
In September 2026, people searched for Naturepedic by name about 18,100 times worldwide, a 49.6% increase from the previous year. These searches made up 3% of all global cot sheets brand searches, placing Naturepedic fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about cot sheets brands, Naturepedic appeared in two of the four answers and was the third most recommended of the six.
Naturepedic is the fourth most searched of 6 competitors and the third most recommended in AI answers.
- SheridanShare of searches 77.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
- LeanderShare of searches 15.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
BooriShare of searches 3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
NaturepedicShare of searches 3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Little UnicornShare of searches 1.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
Follow Naturepedic and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top cot sheets brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Naturepedic was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Naturepedic is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Burt's Bees Baby3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Naturepedic2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Little Unicorn2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sheridan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Leander0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Boori0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about cot sheets brands
4 answers
Asked ChatGPT
“Which cot sheets brand should I buy?”
Asked ChatGPT
“What are the best cot sheets brands?”
Asked ChatGPT
“What's the best cot sheets brand for a nursery?”
Searched Google, AI Overview
“organic cot sheets”
Searched Google, AI Overview
“cot sheets brands”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which cot sheets brands compete with Naturepedic?
Share of searches by month for Sheridan, Leander, Boori, Naturepedic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sheridan | Leander | Boori | Naturepedic | Little Unicorn | Burt's Bees Baby |
|---|---|---|---|---|---|---|
| Oct 2025 | 78.3% | 15.2% | 3% | 2% | 1.4% | — |
| Nov 2025 | 78.9% | 13.4% | 3.3% | 2.7% | 1.8% | — |
| Dec 2025 | 83.6% | 10.6% | 2.6% | 2.1% | 1.2% | — |
| Jan 2026 | 81.2% | 12.9% | 2.6% | 2.1% | 1.2% | — |
| Feb 2026 | 77.5% | 16.1% | 2.6% | 2.6% | 1.2% | — |
| Mar 2026 | 75.9% | 17.9% | 2.4% | 2.4% | 1.3% | — |
| Apr 2026 | 75.3% | 17.8% | 2.9% | 2.9% | 1.1% | — |
| May 2026 | 73.9% | 18.6% | 3.1% | 3.1% | 1.4% | — |
| Jun 2026 | 73.1% | 19.6% | 3.2% | 2.6% | 1.4% | — |
| Jul 2026 | 76% | 16.7% | 2.7% | 3.3% | 1.2% | — |
| Aug 2026 | 75.5% | 16.6% | 3.3% | 3.3% | 1.2% | — |
| Sep 2026 | 77.8% | 15.1% | 3% | 3% | 1.1% | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.8% | 466K | +13.4% | +2.2 points | |
| 2, held 2nd | 15.1% | 90.5K | 0% | -1.5 points | |
| 3, held 3rd | 3% | 18.1K | 0% | -0.3 points | |
| 4, held 4th | 3% | 18.1K | 0% | -0.3 points | |
| 5, held 5th | 1.1% | 6.6K | 0% | -0.1 points | |
| —, not measured this month | — | — | — | — |
1.Sheridan
77.8%
Held 1st. 466K estimated branded searches, +13.4% vs prior month. Share +2.2 points.
2.Leander
15.1%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -1.5 points.
3.
Boori3%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
3%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
1.1%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare popularity between Naturepedic and its closest rivals
Every comparison with Naturepedic
13 comparisons
How has branded search demand for Naturepedic changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Naturepedic worldwide rose from 12.1K to 18.1K.
- Across the 12 months ending September 2026, Naturepedic’s share of searches among cot sheets brands worldwide increased from 2% to 3%.
- Across the 12 months ending September 2026, Naturepedic’s share of searches among cot sheets brands worldwide peaked at 3.3% in July 2026 and was lowest at 2% in October 2025.
How did search popularity change for cot sheets brands worldwide in September 2026?
4 changes
In September 2026, Sheridan gained share of searches among cot sheets brands worldwide, from 75.5% to 77.8%.
In September 2026, Leander lost share of searches among cot sheets brands worldwide, from 16.6% to 15.1%.
Estimated monthly branded searches for Naturepedic worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.
Estimated monthly branded searches for Little Unicorn worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
How are Naturepedic’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Naturepedic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- naturepedic
Do you work for Naturepedic? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Naturepedic compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Cot sheets brands | 4th of 6 | 3% | Shown above |
| Cot mattress brands | 5th of 8 | 3% | Show ranking |
| Mattress protector brands | 4th of 6 | 5.2% | Show ranking |
Is Naturepedic your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.