How popular isBurt's Bees Baby?
Burt's Bees Baby has no measured branded demand worldwide yet. When we asked both ChatGPT and Google AI Overviews about cot sheets brands, Burt's Bees Baby appeared in three of the four answers and was the most recommended of the six.
Burt's Bees Baby is not measured in search this month and the most recommended in AI answers.
- SheridanShare of searches 77.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
- LeanderShare of searches 15.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
BooriShare of searches 3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
NaturepedicShare of searches 3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Burt's Bees BabyShare of searches –Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
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Top cot sheets brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Burt's Bees Baby was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Burt's Bees Baby is the most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Burt's Bees Baby3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Naturepedic2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Little Unicorn2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Sheridan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Leander0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Boori0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about cot sheets brands
4 answers
Asked ChatGPT
“Which cot sheets brand should I buy?”
Asked ChatGPT
“What are the best cot sheets brands?”
Asked ChatGPT
“What's the best cot sheets brand for a nursery?”
Searched Google, AI Overview
“organic cot sheets”
Searched Google, AI Overview
“cot sheets brands”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which cot sheets brands compete with Burt's Bees Baby?
Share of searches by month for Sheridan, Leander, Boori, Naturepedic, Burt's Bees Baby. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sheridan | Leander | Boori | Naturepedic | Little Unicorn | Burt's Bees Baby |
|---|---|---|---|---|---|---|
| Oct 2025 | 78.3% | 15.2% | 3% | 2% | 1.4% | — |
| Nov 2025 | 78.9% | 13.4% | 3.3% | 2.7% | 1.8% | — |
| Dec 2025 | 83.6% | 10.6% | 2.6% | 2.1% | 1.2% | — |
| Jan 2026 | 81.2% | 12.9% | 2.6% | 2.1% | 1.2% | — |
| Feb 2026 | 77.5% | 16.1% | 2.6% | 2.6% | 1.2% | — |
| Mar 2026 | 75.9% | 17.9% | 2.4% | 2.4% | 1.3% | — |
| Apr 2026 | 75.3% | 17.8% | 2.9% | 2.9% | 1.1% | — |
| May 2026 | 73.9% | 18.6% | 3.1% | 3.1% | 1.4% | — |
| Jun 2026 | 73.1% | 19.6% | 3.2% | 2.6% | 1.4% | — |
| Jul 2026 | 76% | 16.7% | 2.7% | 3.3% | 1.2% | — |
| Aug 2026 | 75.5% | 16.6% | 3.3% | 3.3% | 1.2% | — |
| Sep 2026 | 77.8% | 15.1% | 3% | 3% | 1.1% | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.8% | 466K | +13.4% | +2.2 points | |
| 2, held 2nd | 15.1% | 90.5K | 0% | -1.5 points | |
| 3, held 3rd | 3% | 18.1K | 0% | -0.3 points | |
| 4, held 4th | 3% | 18.1K | 0% | -0.3 points | |
| 5, held 5th | 1.1% | 6.6K | 0% | -0.1 points | |
| —, not measured this month | — | — | — | — |
1.Sheridan
77.8%
Held 1st. 466K estimated branded searches, +13.4% vs prior month. Share +2.2 points.
2.Leander
15.1%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -1.5 points.
3.
Boori3%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
3%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
1.1%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare popularity between Burt's Bees Baby and its closest rivals
How did search popularity change for cot sheets brands worldwide in September 2026?
4 changes
In September 2026, Sheridan gained share of searches among cot sheets brands worldwide, from 75.5% to 77.8%.
In September 2026, Leander lost share of searches among cot sheets brands worldwide, from 16.6% to 15.1%.
Estimated monthly branded searches for Naturepedic worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.
Estimated monthly branded searches for Little Unicorn worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
How are Burt's Bees Baby’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Burt's Bees Baby’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- burts bees baby
Who owns Burt's Bees Baby?
Burt's Bees Baby is owned by Burt's Bees. Brandwave also tracks Burt's Bees, owned by the same company, worldwide.
Do you work for Burt's Bees Baby? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Burt's Bees Baby compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Baby clothing brands | — | — | Show ranking |
| Baby sleepwear brands | — | — | Show ranking |
| Cot sheets brands | — | — | Shown above |
Is Burt's Bees Baby your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.