How popular isBurt's Bees Baby?
Burt's Bees Baby has no measured branded demand worldwide yet. When we asked both ChatGPT and Google AI Overviews about baby sleepwear brands, Burt's Bees Baby appeared in all answers and was the most recommended of the nine.
Burt's Bees Baby is not measured in search this month and the most recommended in AI answers.
Hanna AnderssonShare of searches 32.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
Little SleepiesShare of searches 32.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Kyte BabyShare of searches 14.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Love to DreamShare of searches 9.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Burt's Bees BabyShare of searches –Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top baby sleepwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Burt's Bees Baby appeared in all five answers. Burt's Bees Baby is the most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hanna Andersson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Burt's Bees Baby5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Carter's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Little Sleepies3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kyte Baby2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Halo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Love to Dream0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ergoPouch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Woolbabe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby sleepwear brands
5 answers
Asked ChatGPT
“Which baby sleepwear brand should I buy?”
Asked ChatGPT
“What are the best baby sleepwear brands?”
Asked ChatGPT
“What's the best baby sleepwear brand for bedtime comfort?”
Searched Google, AI Overview
“baby pyjamas”
Searched Google, AI Overview
“baby pajamas”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which baby sleepwear brands compete with Burt's Bees Baby?
Share of searches by month for Hanna Andersson, Little Sleepies, Kyte Baby, Love to Dream, ergoPouch, Halo, Burt's Bees Baby. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hanna Andersson | Little Sleepies | Kyte Baby | Love to Dream | ergoPouch | Halo | Carter's | Woolbabe | Burt's Bees Baby |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 28.6% | 12.8% | 5.8% | 7% | 1.7% | 1.1% | 0.12% | — |
| Nov 2025 | 37.9% | 37.9% | 11.4% | 5.1% | 5.1% | 1% | 1.4% | 0.11% | — |
| Dec 2025 | 40.4% | 33% | 12.1% | 5.4% | 5.4% | 1.6% | 1.8% | 0.12% | — |
| Jan 2026 | 28.9% | 35.4% | 19.4% | 7.1% | 5.8% | 2.1% | 1% | 0.14% | — |
| Feb 2026 | 30.5% | 37.2% | 13.7% | 7.5% | 7.5% | 2.2% | 1.1% | 0.24% | — |
| Mar 2026 | 30.1% | 36.8% | 13.5% | 7.4% | 9.1% | 1.8% | 1% | 0.28% | — |
| Apr 2026 | 28.2% | 34.3% | 15.4% | 8.4% | 10.3% | 2.1% | 0.92% | 0.32% | — |
| May 2026 | 25.4% | 46.5% | 11.4% | 6.3% | 7.7% | 1.5% | 0.68% | 0.46% | — |
| Jun 2026 | 30.6% | 30.6% | 16.8% | 9.2% | 9.2% | 2.2% | 1% | 0.35% | — |
| Jul 2026 | 27% | 32.9% | 22.1% | 8.1% | 6.6% | 2% | 0.93% | 0.26% | — |
| Aug 2026 | 30.5% | 37.4% | 13.8% | 7.5% | 7.5% | 2.2% | 0.87% | 0.15% | — |
| Sep 2026 | 32.1% | 32.1% | 14.4% | 9.7% | 7.9% | 2.4% | 1.3% | 0.21% | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 32.1% | 201K | 0% | +1.5 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 32.1% | 201K | -18.3% | -5.3 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 14.4% | 90.5K | 0% | +0.7 points | |
| 4, moved from 5th to 4th | 9.7% | 60.5K | +22.2% | +2.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 7.9% | 49.5K | 0% | +0.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 2.4% | 14.8K | 0% | +0.1 points | |
| 7, held 7th | 1.3% | 8.2K | +43.9% | +0.4 points | |
| 8, held 8th | 0.21% | 1.3K | +30% | +0.1 points | |
| —, not measured this month | — | — | — | — |
32.1%
Moved from 2nd to 1st. 201K estimated branded searches, 0% vs prior month. Share +1.5 points.
32.1%
Moved from 1st to 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -5.3 points.
14.4%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.7 points.
9.7%
Moved from 5th to 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +2.1 points.
7.9%
Moved from 4th to 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
6.
Halo2.4%
Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
Carter's1.3%
Held 7th. 8.2K estimated branded searches, +43.9% vs prior month. Share +0.4 points.
8.
Woolbabe0.21%
Held 8th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare popularity between Burt's Bees Baby and its closest rivals
How did search popularity change for baby sleepwear brands worldwide in September 2026?
6 changes
In September 2026, Hanna Andersson overtook Little Sleepies to become the leader among baby sleepwear brands worldwide, with 32.1% of the searches.
In September 2026, Love to Dream overtook ergoPouch to rank 4th among baby sleepwear brands worldwide, with 9.7% of the searches.
In September 2026, Kyte Baby gained share of searches among baby sleepwear brands worldwide, from 13.8% to 14.4%.
In September 2026, Little Sleepies lost share of searches among baby sleepwear brands worldwide, from 37.4% to 32.1%.
Estimated monthly branded searches for Woolbabe worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
Estimated monthly branded searches for ergoPouch worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
How are Burt's Bees Baby’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Burt's Bees Baby’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- burts bees baby
Who owns Burt's Bees Baby?
Burt's Bees Baby is owned by Burt's Bees. Brandwave also tracks Burt's Bees, owned by the same company, worldwide.
Do you work for Burt's Bees Baby? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Burt's Bees Baby compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Baby clothing brands | — | — | Show ranking |
| Baby sleepwear brands | — | — | Shown above |
| Cot sheets brands | — | — | Show ranking |
Is Burt's Bees Baby your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.