Naturepedic vs Sealy:Which is more popular?
In September 2026, Naturepedic had more branded searches than Sealy among cot mattress brands worldwide. Naturepedic had about 18,100 branded searches, while Sealy had 1,600. Naturepedic made up 3% of all cot mattress brand searches we track, and Sealy accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about cot mattress brands, Naturepedic and Sealy each appeared in three of the five answers. Naturepedic and Sealy were each mentioned first in one of the two answers.
Who do people search for more?
Naturepedic, about 11 searches for every 1 for Sealy
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top cot mattress brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Naturepedic was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sealy was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Naturepedic and Sealy were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Newton Baby1st- Naturepedic2nd
Sealy3rd
Stokke–- Leander–
Ecosa–
Boori–
Snuz–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Naturepedic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sealy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Newton Baby2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stokke0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Leander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ecosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Boori0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Snuz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cot mattress brands
5 answers
Asked ChatGPT
“Which cot mattress brand should I buy?”
Asked ChatGPT
“What are the best cot mattress brands?”
Asked ChatGPT
“What's the best cot mattress brand for safe baby sleep?”
Searched Google, AI Overview
“best cot mattress”
Searched Google, AI Overview
“firm cot mattress”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Naturepedic or Sealy more popular in search?
This chart shows how often people search Google for Naturepedic and Sealy by name. Each line represents a brand's share of searches for all eight cot mattress brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Naturepedic, Sealy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stokke | Leander | Ecosa | Boori | Naturepedic | Snuz | Newton Baby | Sealy |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.1% | 16.1% | 10.8% | 3.2% | 2.2% | 3.2% | 0.96% | 1.4% |
| Nov 2025 | 64.8% | 12.5% | 12.5% | 3.1% | 2.5% | 3.1% | 1.4% | 0.26% |
| Dec 2025 | 61.4% | 14.4% | 11.8% | 3.5% | 2.9% | 4.3% | 1.1% | 0.57% |
| Jan 2026 | 62.8% | 14.8% | 12.1% | 3% | 2.4% | 3% | 1.1% | 0.88% |
| Feb 2026 | 61.8% | 17.6% | 9.6% | 2.9% | 2.9% | 3.5% | 1% | 0.7% |
| Mar 2026 | 62.6% | 17.7% | 9.8% | 2.4% | 2.4% | 3.6% | 1.1% | 0.47% |
| Apr 2026 | 57.8% | 20% | 11% | 3.3% | 3.3% | 3.3% | 0.98% | 0.35% |
| May 2026 | 60.2% | 18.8% | 10.3% | 3.1% | 3.1% | 3.1% | 1.1% | 0.27% |
| Jun 2026 | 57.4% | 19.6% | 13.2% | 3.2% | 2.6% | 2.6% | 0.96% | 0.29% |
| Jul 2026 | 63.5% | 16% | 10.7% | 2.6% | 3.2% | 2.6% | 0.96% | 0.34% |
| Aug 2026 | 64.6% | 15.1% | 10.1% | 3% | 3% | 3% | 0.9% | 0.32% |
| Sep 2026 | 65% | 15.2% | 10.1% | 3% | 3% | 2.5% | 0.9% | 0.27% |
How has the Naturepedic and Sealy comparison changed over the last 12 months?
3 findings
- Naturepedic was ahead of Sealy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Naturepedic’s share of searches among cot mattress brands worldwide moved from 2.2% to 3%, and its estimated monthly branded searches moved from 12.1K to 18.1K.
- Across the 12 months ending September 2026, Sealy’s share of searches among cot mattress brands worldwide moved from 1.4% to 0.27%, and its estimated monthly branded searches moved from 8.1K to 1.6K.
How did search popularity change for cot mattress brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Naturepedic worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.
Estimated monthly branded searches for Sealy worldwide fell 80.2% over 12 measured months, from 8.1K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Naturepedic’s and Sealy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Naturepedic
1 branded search term
- naturepedic
Sealy
1 branded search term
- sealy crib mattress
Other head-to-heads among cot mattress brands
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