Brandwave

How popular isSealy?

In September 2026, people searched for Sealy by name about 51,100 times worldwide, an 11.3% decrease from the previous year. These searches made up 0.27% of all global cot mattress brand searches, placing Sealy eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about cot mattress brands, Sealy appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Sealy is the eighth most searched of 8 competitors and the third most recommended in AI answers.

  1. StokkeShare of searches 65%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. LeanderShare of searches 15.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. EcosaShare of searches 10.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. BooriShare of searches 3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. SealyShare of searches 0.27%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top cot mattress brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sealy was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sealy is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Newton Baby1st
  2. Naturepedic2nd
  3. Sealy3rd
  4. Stokke–
  5. Leander–
  6. Ecosa–
  7. Boori–
  8. Snuz–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Naturepedic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sealy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Newton Baby2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stokke0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boori0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snuz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cot mattress brands

5 answers

  • Asked ChatGPT

    “Which cot mattress brand should I buy?”

    1. 1Newton Baby
    2. 2Sealy
    3. 3Naturepedic

  • Asked ChatGPT

    “What are the best cot mattress brands?”

    1. 1Naturepedic
    2. 2Newton Baby
    3. 3Sealy

  • Asked ChatGPT

    “What's the best cot mattress brand for safe baby sleep?”

    1. 1Sealy

  • Searched Google, AI Overview

    “best cot mattress”

    1. 1Naturepedic

  • Searched Google, AI Overview

    “firm cot mattress”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

    Which cot mattress brands compete with Sealy?

    Sealy against cot mattress brands worldwide, by month

    Share of searches by month for Stokke, Leander, Ecosa, Boori, Naturepedic, Snuz, Sealy. The figures are in the table below the chart.

    View monthly share of searches table
    MonthStokkeLeanderEcosaBooriNaturepedicSnuzNewton BabySealy
    Oct 202562.1%16.1%10.8%3.2%2.2%3.2%0.96%1.4%
    Nov 202564.8%12.5%12.5%3.1%2.5%3.1%1.4%0.26%
    Dec 202561.4%14.4%11.8%3.5%2.9%4.3%1.1%0.57%
    Jan 202662.8%14.8%12.1%3%2.4%3%1.1%0.88%
    Feb 202661.8%17.6%9.6%2.9%2.9%3.5%1%0.7%
    Mar 202662.6%17.7%9.8%2.4%2.4%3.6%1.1%0.47%
    Apr 202657.8%20%11%3.3%3.3%3.3%0.98%0.35%
    May 202660.2%18.8%10.3%3.1%3.1%3.1%1.1%0.27%
    Jun 202657.4%19.6%13.2%3.2%2.6%2.6%0.96%0.29%
    Jul 202663.5%16%10.7%2.6%3.2%2.6%0.96%0.34%
    Aug 202664.6%15.1%10.1%3%3%3%0.9%0.32%
    Sep 202665%15.2%10.1%3%3%2.5%0.9%0.27%

    1. 1.Stokke

      65%

      Held 1st. 388K estimated branded searches, 0% vs prior month. Share +0.4 points.

    2. 2.Leander

      15.2%

      Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

    3. 3.Ecosa

      10.1%

      Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

    4. 4.Boori

      3%

      Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

    5. 5.Naturepedic

      3%

      Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

    6. 6.Snuz

      2.5%

      Held 6th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

    7. 7.Newton Baby

      0.9%

      Held 7th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

    8. 8.Sealy

      0.27%

      Held 8th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

    Compare popularity between Sealy and its closest rivals

    Every comparison with Sealy

    19 comparisons

    How has branded search demand for Sealy changed worldwide over the last 12 months?

    4 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Sealy worldwide fell from 57.6K to 51.1K.
    • Across the 12 months ending September 2026, Sealy’s share of searches among cot mattress brands worldwide decreased from 1.4% to 0.27%.
    • Across the 12 months ending September 2026, Sealy’s share of searches among cot mattress brands worldwide peaked at 1.4% in October 2025 and was lowest at 0.26% in November 2025.
    • Across the 12 months ending September 2026, Sealy fell from 7th to 8th among cot mattress brands worldwide.

    How did search popularity change for cot mattress brands worldwide in September 2026?

    4 changes

    1. In September 2026, Snuz lost share of searches among cot mattress brands worldwide, from 3% to 2.5%.

    2. Stokke’s share of searches among cot mattress brands worldwide has gained ground for 3 months in a row, from 57.4% to 65% in September 2026.

    3. Estimated monthly branded searches for Naturepedic worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.

    4. Estimated monthly branded searches for Sealy worldwide fell 80.2% over 12 measured months, from 8.1K to 1.6K in September 2026.

    How are Sealy’s branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Sealy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • sealy
    • sealy crib mattress

    Do you work for Sealy? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Sealy compete?

    Sealy is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Cot mattress brands8th of 80.27%Shown above
    Air mattress brands4th of 59.3%Show ranking
    Pillow brands5th of 910.7%Show ranking
    Mattress protector brands3rd of 614.3%Show ranking
    Creator with pink hair and a pink jacket

    Is Sealy your brand?

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