Newton Baby vs Sealy:Which is searched more?
In September 2026, Newton Baby had more branded searches than Sealy among cot mattress brands worldwide. Newton Baby had about 5,400 branded searches, while Sealy had 1,600. Newton Baby made up 0.9% of all cot mattress brand searches we track, and Sealy accounted for 0.27%. These are worldwide searches for English-language branded terms.
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Is Newton Baby or Sealy more popular in search?
Compare the cot mattress brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Newton Baby, Sealy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stokke | Leander | Ecosa | Boori | Naturepedic | Snuz | Newton Baby | Sealy |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.1% | 16.1% | 10.8% | 3.2% | 2.2% | 3.2% | 0.96% | 1.4% |
| Nov 2025 | 64.8% | 12.5% | 12.5% | 3.1% | 2.5% | 3.1% | 1.4% | 0.26% |
| Dec 2025 | 61.4% | 14.4% | 11.8% | 3.5% | 2.9% | 4.3% | 1.1% | 0.57% |
| Jan 2026 | 62.8% | 14.8% | 12.1% | 3% | 2.4% | 3% | 1.1% | 0.88% |
| Feb 2026 | 61.8% | 17.6% | 9.6% | 2.9% | 2.9% | 3.5% | 1% | 0.7% |
| Mar 2026 | 62.6% | 17.7% | 9.8% | 2.4% | 2.4% | 3.6% | 1.1% | 0.47% |
| Apr 2026 | 57.8% | 20% | 11% | 3.3% | 3.3% | 3.3% | 0.98% | 0.35% |
| May 2026 | 60.2% | 18.8% | 10.3% | 3.1% | 3.1% | 3.1% | 1.1% | 0.27% |
| Jun 2026 | 57.4% | 19.6% | 13.2% | 3.2% | 2.6% | 2.6% | 0.96% | 0.29% |
| Jul 2026 | 63.5% | 16% | 10.7% | 2.6% | 3.2% | 2.6% | 0.96% | 0.34% |
| Aug 2026 | 64.6% | 15.1% | 10.1% | 3% | 3% | 3% | 0.9% | 0.32% |
| Sep 2026 | 65% | 15.2% | 10.1% | 3% | 3% | 2.5% | 0.9% | 0.27% |
How has the Newton Baby and Sealy comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Newton Baby took it in November 2025.
- Across the 12 months ending September 2026, Newton Baby’s share of searches among cot mattress brands worldwide moved from 0.96% to 0.9%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Sealy’s share of searches among cot mattress brands worldwide moved from 1.4% to 0.27%, and its estimated monthly branded searches moved from 8.1K to 1.6K.
How did search popularity change for cot mattress brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Sealy worldwide fell 80.2% over 12 measured months, from 8.1K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Newton Baby’s and Sealy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Newton Baby
1 branded search term
- newton baby
Sealy
1 branded search term
- sealy crib mattress
Other head-to-heads among cot mattress brands
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