How popular isSealy in search?
In September 2026, there were an estimated 49.5K branded searches for Sealy worldwide which held steady over the last 12 months. Sealy holds 15.4% estimated Share of Search among mattress protector brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Tempur-Pedic64%
Simba20.5%
Sealy15.4%
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Which mattress protector brands compete with Sealy?
Share of Search by month for Tempur-Pedic, Simba, Sealy. The figures are in the table below the chart.
View monthly share of search table
| Month | Tempur-Pedic | Simba | Sealy |
|---|---|---|---|
| Oct 2025 | 60.1% | 24.9% | 15% |
| Nov 2025 | 57.2% | 28.4% | 14.3% |
| Dec 2025 | 64.8% | 20.3% | 15% |
| Jan 2026 | 56.1% | 27.4% | 16.5% |
| Feb 2026 | 62.9% | 21.3% | 15.7% |
| Mar 2026 | 56.4% | 27% | 16.6% |
| Apr 2026 | 59% | 23.6% | 17.4% |
| May 2026 | 63.2% | 21% | 15.8% |
| Jun 2026 | 61.7% | 20.1% | 18.2% |
| Jul 2026 | 63.4% | 20.8% | 15.8% |
| Aug 2026 | 61.5% | 23.7% | 14.8% |
| Sep 2026 | 64% | 20.5% | 15.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64% | 206K | 0% | +2.6 points | |
| 2, held 2nd | 20.5% | 65.9K | -17% | -3.2 points | |
| 3, held 3rd | 15.4% | 49.5K | 0% | +0.6 points |
Compare search popularity between Sealy and its closest rivals
How has branded search demand for Sealy changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sealy worldwide held steady at 49.5K.
- Across the 12 months ending September 2026, Sealy’s estimated Share of Search among mattress protector brands worldwide peaked at 18.2% in June 2026 and was lowest at 14.3% in November 2025.
How did search popularity change for mattress protector brands worldwide in September 2026?
3 changes
In September 2026, Tempur-Pedic gained estimated Share of Search among mattress protector brands worldwide, from 61.5% to 64%.
In September 2026, Sealy gained estimated Share of Search among mattress protector brands worldwide, from 14.8% to 15.4%.
In September 2026, Simba lost estimated Share of Search among mattress protector brands worldwide, from 23.7% to 20.5%.
Where does Sealy compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Mattress brands | 6th of 6 | 4.9% | Show ranking |
| Air mattress brands | 4th of 4 | 9.4% | Show ranking |
| Pillow brands | 5th of 6 | 10.9% | Show ranking |
| Mattress protector brands | 3rd of 3 | 15.4% | Shown above |
How is Sealy measured?
Brandwave collects information about searches that people make online using Sealy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sealy
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Is Sealy your brand?
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