Brandwave

Sealy vs SoundAsleep:Which is more popular?

In September 2026, Sealy had more branded searches than SoundAsleep among air mattress brands worldwide. Sealy had about 49,500 branded searches, while SoundAsleep had 5,120. Sealy made up 9.3% of all air mattress brand searches we track, and SoundAsleep accounted for 0.96%. When we asked ChatGPT and Google AI Overviews about air mattress brands, SoundAsleep appeared in four of the five answers and Sealy in one. SoundAsleep was mentioned before Sealy in every answer.

Among air mattress brands worldwide in September 2026

Who do people search for more?

Sealy, about 10 searches for every 1 for SoundAsleep

Sealy 49.5K searchesSoundAsleep 5.1K searches

Who does AI mention more?

SoundAsleep, mentioned in 4 of 5 answers, Sealy in 1

SoundAsleep in 4 of 5Sealy in 1 of 5

Who does AI recommend more?

SoundAsleep, named ahead of Sealy in every answer

SoundAsleep first in 4Sealy never first

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Top air mattress brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SoundAsleep was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sealy was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. SoundAsleep was listed before Sealy in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SoundAsleep1st
  2. Intex2nd
  3. Coleman3rd
  4. Bestway–
  5. Sealy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Intex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SoundAsleep4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coleman2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sealy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bestway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about air mattress brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Sealy or SoundAsleep more popular in search?

This chart shows how often people search Google for Sealy and SoundAsleep by name. Each line represents a brand's share of searches for all five air mattress brands we track, month by month, from English-language searches worldwide.

Sealy and SoundAsleep among air mattress brands worldwide, by month

Share of searches by month for Sealy, SoundAsleep. The figures are in the table below the chart.

View monthly share of searches table
MonthColemanBestwayIntexSealySoundAsleep
Oct 202545%24.7%20.1%9.1%1%
Nov 202544.1%24.2%19.7%10.9%1.1%
Dec 202540.2%32.8%18%8.1%0.93%
Jan 202641.9%28.1%18.7%10.3%0.97%
Feb 202640.2%27%22%9.9%0.92%
Mar 202640.9%27.5%22.5%8.2%0.9%
Apr 202636.9%24.7%30.1%7.4%0.81%
May 202625.4%31.1%38%5.1%0.51%
Jun 202618.9%34.6%42.3%3.8%0.42%
Jul 202623.7%35.5%35.5%4.8%0.61%
Aug 202630.9%30.9%30.9%6.2%1.2%
Sep 202637.9%31.1%20.7%9.3%0.96%

How has the Sealy and SoundAsleep comparison changed over the last 12 months?

3 findings
  • Sealy was ahead of SoundAsleep in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Sealy’s share of searches among air mattress brands worldwide moved from 9.1% to 9.3%, and its estimated monthly branded searches held steady at 49.5K.
  • Across the 12 months ending September 2026, SoundAsleep’s share of searches among air mattress brands worldwide moved from 1% to 0.96%, and its estimated monthly branded searches moved from 5.7K to 5.1K.

How did search popularity change for air mattress brands worldwide in September 2026?

2 changes

  1. In September 2026, Sealy gained share of searches among air mattress brands worldwide, from 6.2% to 9.3%.

  2. Estimated monthly branded searches for SoundAsleep worldwide fell 10.2% over 12 measured months, from 5.7K to 5.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Sealy’s and SoundAsleep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sealy

1 branded search term

  • sealy

SoundAsleep

2 branded search terms

  • soundasleep
  • soundasleep air mattress

How the Brand Demand Index is measured

Other head-to-heads among air mattress brands

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