Brandwave

How popular isSoundAsleep?

In September 2026, people searched for SoundAsleep by name about 5,120 times worldwide, a 10.2% decrease from the previous year. These searches made up 0.96% of all global air mattress brand searches, placing SoundAsleep fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about air mattress brands, SoundAsleep appeared in four of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

SoundAsleep is the fifth most searched of 5 competitors and the most recommended in AI answers.

  1. ColemanShare of searches 37.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. BestwayShare of searches 31.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. IntexShare of searches 20.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. SealyShare of searches 9.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  5. SoundAsleepShare of searches 0.96%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top air mattress brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SoundAsleep was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SoundAsleep is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SoundAsleep1st
  2. Intex2nd
  3. Coleman3rd
  4. Bestway–
  5. Sealy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Intex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SoundAsleep4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coleman2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sealy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bestway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about air mattress brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which air mattress brands compete with SoundAsleep?

SoundAsleep against air mattress brands worldwide, by month

Share of searches by month for Coleman, Bestway, Intex, Sealy, SoundAsleep. The figures are in the table below the chart.

View monthly share of searches table
MonthColemanBestwayIntexSealySoundAsleep
Oct 202545%24.7%20.1%9.1%1%
Nov 202544.1%24.2%19.7%10.9%1.1%
Dec 202540.2%32.8%18%8.1%0.93%
Jan 202641.9%28.1%18.7%10.3%0.97%
Feb 202640.2%27%22%9.9%0.92%
Mar 202640.9%27.5%22.5%8.2%0.9%
Apr 202636.9%24.7%30.1%7.4%0.81%
May 202625.4%31.1%38%5.1%0.51%
Jun 202618.9%34.6%42.3%3.8%0.42%
Jul 202623.7%35.5%35.5%4.8%0.61%
Aug 202630.9%30.9%30.9%6.2%1.2%
Sep 202637.9%31.1%20.7%9.3%0.96%

  1. 1.Coleman

    37.9%

    Moved from 2nd to 1st. 201K estimated branded searches, -18.3% vs prior month. Share +7 points.

  2. 2.Bestway

    31.1%

    Moved from 1st to 2nd. 165K estimated branded searches, -32.9% vs prior month. Share +0.2 points.

  3. 3.Intex

    20.7%

    Held 3rd. 110K estimated branded searches, -55.3% vs prior month. Share -10.1 points.

  4. 4.Sealy

    9.3%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +3.1 points.

  5. 5.SoundAsleep

    0.96%

    Held 5th. 5.1K estimated branded searches, -45.5% vs prior month. Share -0.2 points.

Compare popularity between SoundAsleep and its closest rivals

Every comparison with SoundAsleep

4 comparisons

How has branded search demand for SoundAsleep changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SoundAsleep worldwide fell from 5.7K to 5.1K.
  • Across the 12 months ending September 2026, SoundAsleep’s share of searches among air mattress brands worldwide held steady, from 1% to 0.96%.

How did search popularity change for air mattress brands worldwide in September 2026?

5 changes

  1. In September 2026, Coleman overtook Bestway to become the leader among air mattress brands worldwide, with 37.9% of the searches.

  2. In September 2026, Sealy gained share of searches among air mattress brands worldwide, from 6.2% to 9.3%.

  3. In September 2026, Intex lost share of searches among air mattress brands worldwide, from 30.9% to 20.7%.

  4. Estimated monthly branded searches for Bestway worldwide rose 22.2% over 12 measured months, from 135K to 165K in September 2026.

  5. Estimated monthly branded searches for SoundAsleep worldwide fell 10.2% over 12 measured months, from 5.7K to 5.1K in September 2026.

How are SoundAsleep’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using SoundAsleep’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • soundasleep
  • soundasleep air mattress

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How the Brand Demand Index is measured

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