How popular isSealy in search?
In August 2026, there were an estimated 49.5K branded searches for Sealy worldwide which held steady over the last 11 months. Sealy holds 11.5% estimated Share of Search among pillow brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Tempur-Pedic38.3%
- Simba18.5%
- Silentnight17.2%
Emma Sleep14.1%
Sealy11.5%- Slumberdown0.44%
Follow Sealy and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which pillow brands compete with Sealy?
Share of Search by month for Tempur-Pedic, Simba, Silentnight, Emma Sleep, Sealy. The figures are in the table below the chart.
View monthly share of search table
| Month | Tempur-Pedic | Simba | Silentnight | Emma Sleep | Sealy | Slumberdown |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 16.6% | 27.3% | 12.2% | 10% | 0.49% |
| Nov 2025 | 23.8% | 14.2% | 43.7% | 10.7% | 7.2% | 0.34% |
| Dec 2025 | 12.4% | 5% | 75% | 3.7% | 3.7% | 0.18% |
| Jan 2026 | 29.1% | 17.7% | 29.1% | 13% | 10.7% | 0.51% |
| Feb 2026 | 39% | 15.9% | 21.4% | 11.7% | 11.7% | 0.38% |
| Mar 2026 | 33.2% | 19.8% | 22.2% | 12.2% | 12.2% | 0.47% |
| Apr 2026 | 35.8% | 17.8% | 19.6% | 13.1% | 13.1% | 0.42% |
| May 2026 | 39.1% | 15.6% | 21.4% | 11.7% | 11.7% | 0.38% |
| Jun 2026 | 38.5% | 15.7% | 17.3% | 14.1% | 14.1% | 0.37% |
| Jul 2026 | 40.8% | 16.1% | 18.3% | 12.2% | 12.2% | 0.32% |
| Aug 2026 | 38.3% | 18.5% | 17.2% | 14.1% | 11.5% | 0.44% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.3% | 165K | 0% | -2.5 points | |
| 2, moved from 3rd to 2nd | 18.5% | 79.4K | +22.3% | +2.4 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 17.2% | 74K | 0% | -1.1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 14.1% | 60.5K | +22.2% | +1.8 points | |
| 5, held 5th | 11.5% | 49.5K | 0% | -0.7 points | |
| 6, held 6th | 0.44% | 1.9K | +46.2% | +0.1 points |
38.3%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share -2.5 points.
2.Simba
18.5%
Moved from 3rd to 2nd. 79.4K estimated branded searches, +22.3% vs prior month. Share +2.4 points.
17.2%
Moved from 2nd to 3rd. 74K estimated branded searches, 0% vs prior month. Share -1.1 points.
14.1%
Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.8 points.
5.
Sealy11.5%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.7 points.
0.44%
Held 6th. 1.9K estimated branded searches, +46.2% vs prior month. Share +0.1 points.
Compare search popularity between Sealy and its closest rivals
How has branded search demand for Sealy changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sealy worldwide held steady at 49.5K.
- Across the 11 months ending August 2026, Sealy’s estimated Share of Search among pillow brands worldwide increased from 10% to 11.5%.
- Across the 11 months ending August 2026, Sealy’s estimated Share of Search among pillow brands worldwide peaked at 14.1% in June 2026 and was lowest at 3.7% in December 2025.
How did search popularity change for pillow brands worldwide in August 2026?
6 changes
In August 2026, Simba overtook Silentnight to rank 2nd among pillow brands worldwide, at 18.5%.
In August 2026, Emma Sleep gained estimated Share of Search among pillow brands worldwide, from 12.2% to 14.1%.
In August 2026, Tempur-Pedic lost estimated Share of Search among pillow brands worldwide, from 40.8% to 38.3%.
In August 2026, Silentnight lost estimated Share of Search among pillow brands worldwide, from 18.3% to 17.2%.
In August 2026, Sealy lost estimated Share of Search among pillow brands worldwide, from 12.2% to 11.5%.
Estimated monthly branded searches for Slumberdown worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
How is Sealy measured?
Brandwave collects information about searches that people make online using Sealy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sealy
Do you work for Sealy? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Sealy your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.