Coop Sleep Goods vs Sealy:Which is searched more?
In September 2026, Sealy had more branded searches than Coop Sleep Goods among pillow brands worldwide. Sealy had about 49,500 branded searches, while Coop Sleep Goods had 5,400. Sealy made up 10.7% of all pillow brand searches we track, and Coop Sleep Goods accounted for 1.2%. These are worldwide searches for English-language branded terms.
Follow Coop Sleep Goods vs Sealy and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Coop Sleep Goods or Sealy more popular in search?
Compare the pillow brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Sealy, Coop Sleep Goods. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tempur-Pedic | Silentnight | Simba | Emma Sleep | Sealy | Slumberdown | Coop Sleep Goods | Saatva | Eli & Elm |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 24.8% | 15.1% | 11.8% | 9.1% | 1.5% | 0.81% | 0.44% | 0.04% |
| Nov 2025 | 26.8% | 40.9% | 13.3% | 10.5% | 6.7% | 0.9% | 0.6% | 0.14% | 0.04% |
| Dec 2025 | 15.3% | 71.2% | 4.8% | 3.8% | 3.5% | 0.49% | 0.7% | 0.21% | 0.09% |
| Jan 2026 | 32.7% | 26.2% | 16% | 12.3% | 9.6% | 1.4% | 1% | 0.57% | 0.21% |
| Feb 2026 | 42.1% | 19.2% | 14.3% | 11.1% | 10.5% | 1.2% | 1.1% | 0.34% | 0.1% |
| Mar 2026 | 36.9% | 19.9% | 17.7% | 11.7% | 10.9% | 1.2% | 1.2% | 0.53% | 0.09% |
| Apr 2026 | 39.7% | 17.5% | 15.9% | 12.5% | 11.7% | 1.1% | 1.3% | 0.31% | 0.06% |
| May 2026 | 42.3% | 19.3% | 14.1% | 11.3% | 10.6% | 1% | 0.94% | 0.28% | 0.06% |
| Jun 2026 | 42.3% | 15.2% | 13.8% | 13.6% | 12.5% | 0.91% | 1.1% | 0.48% | 0.04% |
| Jul 2026 | 43.9% | 16.4% | 14.4% | 11.9% | 11% | 0.93% | 1.2% | 0.29% | 0.05% |
| Aug 2026 | 42% | 15.1% | 16.2% | 14% | 10.1% | 1.2% | 1.1% | 0.27% | 0.05% |
| Sep 2026 | 44.6% | 16% | 14.3% | 11.4% | 10.7% | 1.6% | 1.2% | 0.22% | 0.05% |
How has the Coop Sleep Goods and Sealy comparison changed over the last 12 months?
3 findings
- Sealy was ahead of Coop Sleep Goods in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Coop Sleep Goods’ share of searches among pillow brands worldwide moved from 0.81% to 1.2%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
- Across the 12 months ending September 2026, Sealy’s share of searches among pillow brands worldwide moved from 9.1% to 10.7%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for pillow brands worldwide in September 2026?
2 changes
In September 2026, Sealy gained share of searches among pillow brands worldwide, from 10.1% to 10.7%.
Estimated monthly branded searches for Coop Sleep Goods worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Coop Sleep Goods’ and Sealy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coop Sleep Goods
1 branded search term
- coop sleep goods
Sealy
1 branded search term
- sealy
Other head-to-heads among pillow brands
Tempur-Pedic vs Silentnight: compare search popularity
Tempur-Pedic vs Simba: compare search popularity
Tempur-Pedic vs Emma Sleep: compare search popularity- Tempur-Pedic vs Sealy: compare search popularity
- Silentnight vs Simba: compare search popularity
- Silentnight vs Emma Sleep: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.