Brandwave

How popular isNaturepedic?

In September 2026, people searched for Naturepedic by name about 18,100 times worldwide, a 49.6% increase from the previous year. These searches made up 3% of all global cot mattress brand searches, placing Naturepedic fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about cot mattress brands, Naturepedic appeared in three of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Naturepedic is the fifth most searched of 8 competitors and the second most recommended in AI answers.

  1. StokkeShare of searches 65%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. LeanderShare of searches 15.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. EcosaShare of searches 10.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. BooriShare of searches 3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. NaturepedicShare of searches 3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top cot mattress brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Naturepedic was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Naturepedic is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Newton Baby1st
  2. Naturepedic2nd
  3. Sealy3rd
  4. Stokke–
  5. Leander–
  6. Ecosa–
  7. Boori–
  8. Snuz–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Naturepedic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sealy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Newton Baby2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stokke0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boori0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snuz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cot mattress brands

5 answers

  • Asked ChatGPT

    “Which cot mattress brand should I buy?”

    1. 1Newton Baby
    2. 2Sealy
    3. 3Naturepedic

  • Asked ChatGPT

    “What are the best cot mattress brands?”

    1. 1Naturepedic
    2. 2Newton Baby
    3. 3Sealy

  • Asked ChatGPT

    “What's the best cot mattress brand for safe baby sleep?”

    1. 1Sealy

  • Searched Google, AI Overview

    “best cot mattress”

    1. 1Naturepedic

  • Searched Google, AI Overview

    “firm cot mattress”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

    Which cot mattress brands compete with Naturepedic?

    Naturepedic against cot mattress brands worldwide, by month

    Share of searches by month for Stokke, Leander, Ecosa, Boori, Naturepedic, Snuz. The figures are in the table below the chart.

    View monthly share of searches table
    MonthStokkeLeanderEcosaBooriNaturepedicSnuzNewton BabySealy
    Oct 202562.1%16.1%10.8%3.2%2.2%3.2%0.96%1.4%
    Nov 202564.8%12.5%12.5%3.1%2.5%3.1%1.4%0.26%
    Dec 202561.4%14.4%11.8%3.5%2.9%4.3%1.1%0.57%
    Jan 202662.8%14.8%12.1%3%2.4%3%1.1%0.88%
    Feb 202661.8%17.6%9.6%2.9%2.9%3.5%1%0.7%
    Mar 202662.6%17.7%9.8%2.4%2.4%3.6%1.1%0.47%
    Apr 202657.8%20%11%3.3%3.3%3.3%0.98%0.35%
    May 202660.2%18.8%10.3%3.1%3.1%3.1%1.1%0.27%
    Jun 202657.4%19.6%13.2%3.2%2.6%2.6%0.96%0.29%
    Jul 202663.5%16%10.7%2.6%3.2%2.6%0.96%0.34%
    Aug 202664.6%15.1%10.1%3%3%3%0.9%0.32%
    Sep 202665%15.2%10.1%3%3%2.5%0.9%0.27%

    1. 1.Stokke

      65%

      Held 1st. 388K estimated branded searches, 0% vs prior month. Share +0.4 points.

    2. 2.Leander

      15.2%

      Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

    3. 3.Ecosa

      10.1%

      Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

    4. 4.Boori

      3%

      Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

    5. 5.Naturepedic

      3%

      Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

    6. 6.Snuz

      2.5%

      Held 6th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

    7. 7.Newton Baby

      0.9%

      Held 7th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

    8. 8.Sealy

      0.27%

      Held 8th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

    Compare popularity between Naturepedic and its closest rivals

    Every comparison with Naturepedic

    13 comparisons

    How has branded search demand for Naturepedic changed worldwide over the last 12 months?

    4 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Naturepedic worldwide rose from 12.1K to 18.1K.
    • Across the 12 months ending September 2026, Naturepedic’s share of searches among cot mattress brands worldwide increased from 2.2% to 3%.
    • Across the 12 months ending September 2026, Naturepedic’s share of searches among cot mattress brands worldwide peaked at 3.3% in April 2026 and was lowest at 2.2% in October 2025.
    • Across the 12 months ending September 2026, Naturepedic rose from 6th to 5th among cot mattress brands worldwide.

    How did search popularity change for cot mattress brands worldwide in September 2026?

    4 changes

    1. In September 2026, Snuz lost share of searches among cot mattress brands worldwide, from 3% to 2.5%.

    2. Stokke’s share of searches among cot mattress brands worldwide has gained ground for 3 months in a row, from 57.4% to 65% in September 2026.

    3. Estimated monthly branded searches for Naturepedic worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.

    4. Estimated monthly branded searches for Sealy worldwide fell 80.2% over 12 measured months, from 8.1K to 1.6K in September 2026.

    How are Naturepedic’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Naturepedic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • naturepedic

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    How the Brand Demand Index is measured

    Where does Naturepedic compete?

    Naturepedic is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Cot sheets brands4th of 63%Show ranking
    Cot mattress brands5th of 83%Shown above
    Mattress protector brands4th of 65.2%Show ranking
    Creator with pink hair and a pink jacket

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