Brandwave

Boori vs Naturepedic:Which is more popular?

In September 2026, Naturepedic had more branded searches than Boori among cot mattress brands worldwide. Naturepedic had about 18,100 branded searches, while Boori had 1,000. Naturepedic made up 3.1% of all cot mattress brand searches we track, and Boori accounted for 0.17%. When we asked ChatGPT and Google AI Overviews about cot mattress brands, Naturepedic appeared in three of the five answers and Boori in none.

Among cot mattress brands worldwide in September 2026

Who do people search for more?

Naturepedic, about 18 searches for every 1 for Boori

Naturepedic 18.1K searchesBoori 1K searches

Who does AI mention more?

Naturepedic, mentioned in 3 of 5 answers, Boori in 0

Naturepedic in 3 of 5Boori in 0 of 5

Who does AI recommend more?

Naturepedic, the only one of the two named

Naturepedic first in 2Boori never named

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Top cot mattress brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Naturepedic was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Boori did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Newton Baby1st
  2. Naturepedic2nd
  3. Sealy3rd
  4. Stokke–
  5. Leander–
  6. Ecosa–
  7. Snuz–
  8. Boori–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Naturepedic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sealy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Newton Baby2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stokke0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snuz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boori0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cot mattress brands

5 answers

  • Asked ChatGPT

    “Which cot mattress brand should I buy?”

    1. 1Newton Baby
    2. 2Sealy
    3. 3Naturepedic

  • Asked ChatGPT

    “What are the best cot mattress brands?”

    1. 1Naturepedic
    2. 2Newton Baby
    3. 3Sealy

  • Asked ChatGPT

    “What's the best cot mattress brand for safe baby sleep?”

    1. 1Sealy

  • Searched Google, AI Overview

    “best cot mattress”

    1. 1Naturepedic

  • Searched Google, AI Overview

    “firm cot mattress”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

    Is Boori or Naturepedic more popular in search?

    This chart shows how often people search Google for Boori and Naturepedic by name. Each line represents a brand's share of searches for all eight cot mattress brands we track, month by month, from English-language searches worldwide.

    Boori and Naturepedic among cot mattress brands worldwide, by month

    Share of searches by month for Naturepedic, Boori. The figures are in the table below the chart.

    View monthly share of searches table
    MonthStokkeLeanderEcosaNaturepedicSnuzNewton BabySealyBoori
    Oct 202564%16.6%11.1%2.2%3.3%0.99%1.5%0.18%
    Nov 202566.7%12.9%12.9%2.6%3.2%1.4%0.27%0.18%
    Dec 202563.5%14.9%12.2%3%4.5%1.1%0.59%0.18%
    Jan 202664.6%15.2%12.4%2.5%3%1.1%0.91%0.17%
    Feb 202663.5%18.1%9.9%3%3.6%1.1%0.72%0.18%
    Mar 202664%18.1%10%2.4%3.7%1.1%0.48%0.16%
    Apr 202659.7%20.6%11.3%3.4%3.4%1%0.36%0.19%
    May 202662%19.4%10.7%3.2%3.2%1.2%0.28%0.15%
    Jun 202659.2%20.2%13.6%2.7%2.7%0.99%0.29%0.24%
    Jul 202665.1%16.4%11%3.3%2.7%0.98%0.35%0.18%
    Aug 202666.5%15.5%10.4%3.1%3.1%0.93%0.33%0.17%
    Sep 202666.9%15.6%10.4%3.1%2.6%0.93%0.28%0.17%

    How has the Boori and Naturepedic comparison changed over the last 12 months?

    3 findings
    • Naturepedic was ahead of Boori in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Boori’s share of searches among cot mattress brands worldwide moved from 0.18% to 0.17%, and its estimated monthly branded searches held steady at 1K.
    • Across the 12 months ending September 2026, Naturepedic’s share of searches among cot mattress brands worldwide moved from 2.2% to 3.1%, and its estimated monthly branded searches moved from 12.1K to 18.1K.

    How did search popularity change for cot mattress brands worldwide in September 2026?

    1 change

    1. Estimated monthly branded searches for Naturepedic worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Boori’s and Naturepedic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Boori

    1 branded search term

    • boori cot mattress

    Naturepedic

    1 branded search term

    • naturepedic

    How the Brand Demand Index is measured

    Other head-to-heads among cot mattress brands

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