Sealy vs Stokke:Which is searched more?
In September 2026, Stokke had more branded searches than Sealy among cot mattress brands worldwide. Stokke had about 388,000 branded searches, while Sealy had 1,600. Stokke made up 65% of all cot mattress brand searches we track, and Sealy accounted for 0.27%. These are worldwide searches for English-language branded terms.
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Is Sealy or Stokke more popular in search?
Compare the cot mattress brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Stokke, Sealy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stokke | Leander | Ecosa | Boori | Naturepedic | Snuz | Newton Baby | Sealy |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.1% | 16.1% | 10.8% | 3.2% | 2.2% | 3.2% | 0.96% | 1.4% |
| Nov 2025 | 64.8% | 12.5% | 12.5% | 3.1% | 2.5% | 3.1% | 1.4% | 0.26% |
| Dec 2025 | 61.4% | 14.4% | 11.8% | 3.5% | 2.9% | 4.3% | 1.1% | 0.57% |
| Jan 2026 | 62.8% | 14.8% | 12.1% | 3% | 2.4% | 3% | 1.1% | 0.88% |
| Feb 2026 | 61.8% | 17.6% | 9.6% | 2.9% | 2.9% | 3.5% | 1% | 0.7% |
| Mar 2026 | 62.6% | 17.7% | 9.8% | 2.4% | 2.4% | 3.6% | 1.1% | 0.47% |
| Apr 2026 | 57.8% | 20% | 11% | 3.3% | 3.3% | 3.3% | 0.98% | 0.35% |
| May 2026 | 60.2% | 18.8% | 10.3% | 3.1% | 3.1% | 3.1% | 1.1% | 0.27% |
| Jun 2026 | 57.4% | 19.6% | 13.2% | 3.2% | 2.6% | 2.6% | 0.96% | 0.29% |
| Jul 2026 | 63.5% | 16% | 10.7% | 2.6% | 3.2% | 2.6% | 0.96% | 0.34% |
| Aug 2026 | 64.6% | 15.1% | 10.1% | 3% | 3% | 3% | 0.9% | 0.32% |
| Sep 2026 | 65% | 15.2% | 10.1% | 3% | 3% | 2.5% | 0.9% | 0.27% |
How has the Sealy and Stokke comparison changed over the last 12 months?
3 findings
- Stokke was ahead of Sealy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sealy’s share of searches among cot mattress brands worldwide moved from 1.4% to 0.27%, and its estimated monthly branded searches moved from 8.1K to 1.6K.
- Across the 12 months ending September 2026, Stokke’s share of searches among cot mattress brands worldwide moved from 62.1% to 65%, and its estimated monthly branded searches moved from 348K to 388K.
How did search popularity change for cot mattress brands worldwide in September 2026?
2 changes
Stokke’s share of searches among cot mattress brands worldwide has gained ground for 3 months in a row, from 57.4% to 65% in September 2026.
Estimated monthly branded searches for Sealy worldwide fell 80.2% over 12 measured months, from 8.1K to 1.6K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Sealy’s and Stokke’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cot mattress brands
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