Brandwave

How popular isSheridan in search?

In September 2026, there were an estimated 466K branded searches for Sheridan worldwide which held steady over the last 12 months. Sheridan holds 81.1% estimated Share of Search among cot sheets brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sheridan81.1%
  2. Leander15.8%
  3. Boori3.2%
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Which cot sheets brands compete with Sheridan?

Sheridan against cot sheets brands worldwide, by month

Share of Search by month for Sheridan, Leander, Boori. The figures are in the table below the chart.

View monthly share of search table
MonthSheridanLeanderBoori
Oct 202581.1%15.8%3.2%
Nov 202582.5%14%3.4%
Dec 202586.4%10.9%2.7%
Jan 202684%13.4%2.7%
Feb 202680.5%16.7%2.7%
Mar 202678.9%18.6%2.5%
Apr 202678.4%18.5%3%
May 202677.3%19.5%3.2%
Jun 202676.2%20.4%3.4%
Jul 202679.6%17.5%2.9%
Aug 202679.1%17.4%3.5%
Sep 202681.1%15.8%3.2%
  1. 1.Sheridan

    81.1%

    Held 1st. 466K estimated branded searches, +13.4% vs prior month. Share +2 points.

  2. 2.Leander

    15.8%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -1.7 points.

  3. 3.Boori

    3.2%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between Sheridan and its closest rivals

How has branded search demand for Sheridan changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Sheridan worldwide held steady at 466K.
  • Across the 12 months ending September 2026, Sheridan’s estimated Share of Search among cot sheets brands worldwide peaked at 86.4% in December 2025 and was lowest at 76.2% in June 2026.

How did search popularity change for cot sheets brands worldwide in September 2026?

  1. In September 2026, Sheridan gained estimated Share of Search among cot sheets brands worldwide, from 79.1% to 81.1%.

  2. In September 2026, Leander lost estimated Share of Search among cot sheets brands worldwide, from 17.4% to 15.8%.

Where does Sheridan compete?

Sheridan is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Towel brands3rd of 65.7%Show ranking
Bed sheet brands1st of 665.3%Show ranking
Cot sheets brands1st of 381.1%Shown above

How is Sheridan measured?

Brandwave collects information about searches that people make online using Sheridan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • sheridan
  • sheridan institute

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How the Brand Demand Index is measured

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Is Sheridan your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.