Brandwave

Boori vs Sheridan:Which is searched more?

In September 2026, Sheridan had more branded searches than Boori among cot sheets brands worldwide. Sheridan was estimated to have 466K branded searches compared to Boori’s 18.1K, and held an 81.1% Share of Search versus Boori’s 3.2%. These are worldwide searches for English-language branded terms.

Share of Search among cot sheets brands worldwide in September 2026Which is more popular in search, Boori or Sheridan?
Boori3.2%18.1K searches
vs
Sheridan81.1%466K searches

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Which is more popular in search, Boori or Sheridan?

Compare the cot sheets brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Boori and Sheridan among cot sheets brands worldwide, by month

Share of Search by month for Sheridan, Boori. The figures are in the table below the chart.

View monthly share of search table
MonthSheridanLeanderBoori
Oct 202581.1%15.8%3.2%
Nov 202582.5%14%3.4%
Dec 202586.4%10.9%2.7%
Jan 202684%13.4%2.7%
Feb 202680.5%16.7%2.7%
Mar 202678.9%18.6%2.5%
Apr 202678.4%18.5%3%
May 202677.3%19.5%3.2%
Jun 202676.2%20.4%3.4%
Jul 202679.6%17.5%2.9%
Aug 202679.1%17.4%3.5%
Sep 202681.1%15.8%3.2%

How has the Boori and Sheridan comparison changed over the last 12 months?

  • Sheridan was ahead of Boori in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Boori’s estimated Share of Search among cot sheets brands worldwide held steady at 3.2%, and its estimated monthly branded searches held steady at 18.1K.
  • Across the 12 months ending September 2026, Sheridan’s estimated Share of Search among cot sheets brands worldwide held steady at 81.1%, and its estimated monthly branded searches held steady at 466K.

How did search popularity change for cot sheets brands worldwide in September 2026?

  1. In September 2026, Sheridan gained estimated Share of Search among cot sheets brands worldwide, from 79.1% to 81.1%.

Other head-to-heads among cot sheets brands

How each brand is measured

Brandwave collects information about searches that people make online using Boori’s and Sheridan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Boori

1 branded search term

  • boori

Sheridan

2 branded search terms

  • sheridan
  • sheridan institute

How the Brand Demand Index is measured

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