Brandwave

Little Unicorn vs Sheridan:Which is more popular?

In September 2026, Sheridan had more branded searches than Little Unicorn among cot sheets brands worldwide. Sheridan had about 466,000 branded searches, while Little Unicorn had 6,600. Sheridan made up 77.8% of all cot sheets brand searches we track, and Little Unicorn accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about cot sheets brands, Little Unicorn appeared in two of the four answers and Sheridan in none.

Among cot sheets brands worldwide in September 2026

Who do people search for more?

Sheridan, about 71 searches for every 1 for Little Unicorn

Sheridan 466K searchesLittle Unicorn 6.6K searches

Who does AI mention more?

Little Unicorn, mentioned in 2 of 4 answers, Sheridan in 0

Little Unicorn in 2 of 4Sheridan in 0 of 4

Who does AI recommend more?

Little Unicorn, the only one of the two named

Little Unicorn first in 2Sheridan never named

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Top cot sheets brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Little Unicorn was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Sheridan did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Little Unicorn1st
  2. Naturepedic2nd
  3. Sheridan–
  4. Leander–
  5. Boori–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Naturepedic2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Little Unicorn2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sheridan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Leander0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Boori0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about cot sheets brands

4 answers

  • Asked ChatGPT

    “Which cot sheets brand should I buy?”

    1. 2Naturepedic

  • Asked ChatGPT

    “What are the best cot sheets brands?”

    1. 2Little Unicorn

  • Asked ChatGPT

    “What's the best cot sheets brand for a nursery?”

    1. 2Little Unicorn

  • Searched Google, AI Overview

    “organic cot sheets”

    1. 1Naturepedic

  • Searched Google, AI Overview

    “cot sheets brands”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Little Unicorn or Sheridan more popular in search?

This chart shows how often people search Google for Little Unicorn and Sheridan by name. Each line represents a brand's share of searches for all six cot sheets brands we track, month by month, from English-language searches worldwide.

Little Unicorn and Sheridan among cot sheets brands worldwide, by month

Share of searches by month for Sheridan, Little Unicorn. The figures are in the table below the chart.

View monthly share of searches table
MonthSheridanLeanderBooriNaturepedicLittle Unicorn
Oct 202578.3%15.2%3%2%1.4%
Nov 202578.9%13.4%3.3%2.7%1.8%
Dec 202583.6%10.6%2.6%2.1%1.2%
Jan 202681.2%12.9%2.6%2.1%1.2%
Feb 202677.5%16.1%2.6%2.6%1.2%
Mar 202675.9%17.9%2.4%2.4%1.3%
Apr 202675.3%17.8%2.9%2.9%1.1%
May 202673.9%18.6%3.1%3.1%1.4%
Jun 202673.1%19.6%3.2%2.6%1.4%
Jul 202676%16.7%2.7%3.3%1.2%
Aug 202675.5%16.6%3.3%3.3%1.2%
Sep 202677.8%15.1%3%3%1.1%

How has the Little Unicorn and Sheridan comparison changed over the last 12 months?

3 findings
  • Sheridan was ahead of Little Unicorn in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Little Unicorn’s share of searches among cot sheets brands worldwide moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
  • Across the 12 months ending September 2026, Sheridan’s share of searches among cot sheets brands worldwide moved from 78.3% to 77.8%, and its estimated monthly branded searches held steady at 466K.

How did search popularity change for cot sheets brands worldwide in September 2026?

2 changes

  1. In September 2026, Sheridan gained share of searches among cot sheets brands worldwide, from 75.5% to 77.8%.

  2. Estimated monthly branded searches for Little Unicorn worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Little Unicorn’s and Sheridan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Little Unicorn

1 branded search term

  • little unicorn

Sheridan

2 branded search terms

  • sheridan
  • sheridan institute

How the Brand Demand Index is measured

Other head-to-heads among cot sheets brands

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