Brandwave

How popular isLittle Unicorn?

In September 2026, people searched for Little Unicorn by name about 6,600 times worldwide, an 18.5% decrease from the previous year. These searches made up 1.1% of all global cot sheets brand searches, placing Little Unicorn fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about cot sheets brands, Little Unicorn appeared in two of the four answers and was the second most recommended of the six.

Search and AI answers in September 2026

Little Unicorn is the fifth most searched of 6 competitors and the second most recommended in AI answers.

  1. SheridanShare of searches 77.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. LeanderShare of searches 15.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. BooriShare of searches 3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. NaturepedicShare of searches 3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  5. Little UnicornShare of searches 1.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd

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Top cot sheets brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Little Unicorn was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Little Unicorn is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Burt's Bees Baby1st
  2. Little Unicorn2nd
  3. Naturepedic3rd
  4. Sheridan–
  5. Leander–
  6. Boori–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Burt's Bees Baby3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Naturepedic2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Little Unicorn2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sheridan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Leander0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Boori0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about cot sheets brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which cot sheets brands compete with Little Unicorn?

Little Unicorn against cot sheets brands worldwide, by month

Share of searches by month for Sheridan, Leander, Boori, Naturepedic, Little Unicorn. The figures are in the table below the chart.

View monthly share of searches table
MonthSheridanLeanderBooriNaturepedicLittle UnicornBurt's Bees Baby
Oct 202578.3%15.2%3%2%1.4%—
Nov 202578.9%13.4%3.3%2.7%1.8%—
Dec 202583.6%10.6%2.6%2.1%1.2%—
Jan 202681.2%12.9%2.6%2.1%1.2%—
Feb 202677.5%16.1%2.6%2.6%1.2%—
Mar 202675.9%17.9%2.4%2.4%1.3%—
Apr 202675.3%17.8%2.9%2.9%1.1%—
May 202673.9%18.6%3.1%3.1%1.4%—
Jun 202673.1%19.6%3.2%2.6%1.4%—
Jul 202676%16.7%2.7%3.3%1.2%—
Aug 202675.5%16.6%3.3%3.3%1.2%—
Sep 202677.8%15.1%3%3%1.1%—

  1. 1.Sheridan

    77.8%

    Held 1st. 466K estimated branded searches, +13.4% vs prior month. Share +2.2 points.

  2. 2.Leander

    15.1%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -1.5 points.

  3. 3.Boori

    3%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Naturepedic

    3%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Little Unicorn

    1.1%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. —.Burt's Bees Baby

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between Little Unicorn and its closest rivals

Every comparison with Little Unicorn

4 comparisons

How has branded search demand for Little Unicorn changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Little Unicorn worldwide fell from 8.1K to 6.6K.
  • Across the 12 months ending September 2026, Little Unicorn’s share of searches among cot sheets brands worldwide held steady, from 1.4% to 1.1%.

How did search popularity change for cot sheets brands worldwide in September 2026?

4 changes

  1. In September 2026, Sheridan gained share of searches among cot sheets brands worldwide, from 75.5% to 77.8%.

  2. In September 2026, Leander lost share of searches among cot sheets brands worldwide, from 16.6% to 15.1%.

  3. Estimated monthly branded searches for Naturepedic worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.

  4. Estimated monthly branded searches for Little Unicorn worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How are Little Unicorn’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Little Unicorn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • little unicorn

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How the Brand Demand Index is measured

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