Boori vs Little Unicorn:Which is more popular?
In September 2026, Boori had more branded searches than Little Unicorn among cot sheets brands worldwide. Boori had about 18,100 branded searches, while Little Unicorn had 6,600. Boori made up 3% of all cot sheets brand searches we track, and Little Unicorn accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about cot sheets brands, Little Unicorn appeared in two of the four answers and Boori in none.
Who do people search for more?
Boori, about 3 searches for every 1 for Little Unicorn
Who does AI mention more?
Little Unicorn, mentioned in 2 of 4 answers, Boori in 0
Who does AI recommend more?
Little Unicorn, the only one of the two named
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Top cot sheets brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Little Unicorn was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Boori did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Naturepedic2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Little Unicorn2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sheridan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Leander0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Boori0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about cot sheets brands
4 answers
Asked ChatGPT
“Which cot sheets brand should I buy?”
Asked ChatGPT
“What are the best cot sheets brands?”
Asked ChatGPT
“What's the best cot sheets brand for a nursery?”
Searched Google, AI Overview
“organic cot sheets”
Searched Google, AI Overview
“cot sheets brands”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Boori or Little Unicorn more popular in search?
This chart shows how often people search Google for Boori and Little Unicorn by name. Each line represents a brand's share of searches for all six cot sheets brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Boori, Little Unicorn. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sheridan | Leander | Boori | Naturepedic | Little Unicorn |
|---|---|---|---|---|---|
| Oct 2025 | 78.3% | 15.2% | 3% | 2% | 1.4% |
| Nov 2025 | 78.9% | 13.4% | 3.3% | 2.7% | 1.8% |
| Dec 2025 | 83.6% | 10.6% | 2.6% | 2.1% | 1.2% |
| Jan 2026 | 81.2% | 12.9% | 2.6% | 2.1% | 1.2% |
| Feb 2026 | 77.5% | 16.1% | 2.6% | 2.6% | 1.2% |
| Mar 2026 | 75.9% | 17.9% | 2.4% | 2.4% | 1.3% |
| Apr 2026 | 75.3% | 17.8% | 2.9% | 2.9% | 1.1% |
| May 2026 | 73.9% | 18.6% | 3.1% | 3.1% | 1.4% |
| Jun 2026 | 73.1% | 19.6% | 3.2% | 2.6% | 1.4% |
| Jul 2026 | 76% | 16.7% | 2.7% | 3.3% | 1.2% |
| Aug 2026 | 75.5% | 16.6% | 3.3% | 3.3% | 1.2% |
| Sep 2026 | 77.8% | 15.1% | 3% | 3% | 1.1% |
How has the Boori and Little Unicorn comparison changed over the last 12 months?
3 findings
- Boori was ahead of Little Unicorn in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boori’s share of searches among cot sheets brands worldwide held steady at 3%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Little Unicorn’s share of searches among cot sheets brands worldwide moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
How did search popularity change for cot sheets brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Little Unicorn worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Boori’s and Little Unicorn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boori
1 branded search term
- boori
Little Unicorn
1 branded search term
- little unicorn
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