How popular isPottery Barn Kids?
In September 2026, people searched for Pottery Barn Kids by name about 550,000 times worldwide, about the same as the previous year. These searches made up 43.8% of all global nursery furniture brand searches, placing Pottery Barn Kids first out of nine brands. When we asked both ChatGPT and Google AI Overviews about nursery furniture brands, Pottery Barn Kids appeared in four of the five answers and was the second most recommended of the nine.
Pottery Barn Kids is the most searched of 9 competitors and the second most recommended in AI answers.
Pottery Barn KidsShare of searches 43.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
StokkeShare of searches 34.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th- LeanderShare of searches 7.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MockaShare of searches 4.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- TouchwoodShare of searches 4.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top nursery furniture brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pottery Barn Kids was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pottery Barn Kids is the second most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pottery Barn Kids4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Babyletto4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DaVinci4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Stokke2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Namesake2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Leander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mocka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Touchwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Boori0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about nursery furniture brands
5 answers
Asked ChatGPT
“Which nursery furniture brand should I buy?”
Asked ChatGPT
“What are the best nursery furniture brands?”
Asked ChatGPT
“What's the best nursery furniture brand for a baby's room?”
Searched Google, AI Overview
“best nursery furniture”
Searched Google, AI Overview
“cot and dresser set”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which nursery furniture brands compete with Pottery Barn Kids?
Share of searches by month for Pottery Barn Kids, Stokke, Leander, Mocka, Touchwood, Babyletto. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pottery Barn Kids | Stokke | Leander | Mocka | Touchwood | Babyletto | Boori | DaVinci | Namesake |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.6% | 31.6% | 7.5% | 6.1% | 4.1% | 2.2% | 1.5% | 1% | 0.31% |
| Nov 2025 | 50.1% | 31% | 5.5% | 5.5% | 3% | 2.5% | 1.4% | 0.74% | 0.27% |
| Dec 2025 | 52.2% | 27% | 5.7% | 5.7% | 4.7% | 2.1% | 1.4% | 0.77% | 0.29% |
| Jan 2026 | 43.6% | 33.7% | 7.2% | 5.9% | 3.9% | 2.6% | 1.4% | 1.2% | 0.44% |
| Feb 2026 | 42.3% | 33% | 8.5% | 5.7% | 4.7% | 3.1% | 1.4% | 0.93% | 0.42% |
| Mar 2026 | 38.5% | 36% | 9.4% | 5.2% | 5.2% | 2.8% | 1.3% | 1.3% | 0.39% |
| Apr 2026 | 36.2% | 34.6% | 10.8% | 6% | 6% | 3.3% | 1.8% | 0.97% | 0.44% |
| May 2026 | 39.2% | 33.6% | 9.6% | 6.4% | 5.3% | 2.9% | 1.6% | 1.1% | 0.39% |
| Jun 2026 | 40.5% | 32% | 9.9% | 6.7% | 5.4% | 2.4% | 1.6% | 1.1% | 0.4% |
| Jul 2026 | 49.4% | 29.3% | 6.6% | 5.4% | 4.4% | 2.4% | 1.1% | 0.89% | 0.33% |
| Aug 2026 | 48.3% | 30.7% | 6.5% | 5.3% | 4.3% | 2.4% | 1.3% | 0.87% | 0.32% |
| Sep 2026 | 43.8% | 34.1% | 7.2% | 4.8% | 4.8% | 2.6% | 1.4% | 0.79% | 0.36% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.8% | 550K | -18.3% | -4.5 points | |
| 2, held 2nd | 34.1% | 429K | 0% | +3.4 points | |
| 3, held 3rd | 7.2% | 90.5K | 0% | +0.7 points | |
| 4, held 4th | 4.8% | 60.5K | -18.2% | -0.5 points | |
| 5, held 5th | 4.8% | 60.5K | 0% | +0.5 points | |
| 6, held 6th | 2.6% | 33.1K | 0% | +0.3 points | |
| 7, held 7th | 1.4% | 18.1K | 0% | +0.1 points | |
| 8, held 8th | 0.79% | 9.9K | -18.2% | -0.1 points | |
| 9, held 9th | 0.36% | 4.5K | 0% | 0 points |
43.8%
Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -4.5 points.
2.
Stokke34.1%
Held 2nd. 429K estimated branded searches, 0% vs prior month. Share +3.4 points.
3.Leander
7.2%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.7 points.
4.
Mocka4.8%
Held 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
4.8%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.5 points.
2.6%
Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
7.
Boori1.4%
Held 7th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
8.
DaVinci0.79%
Held 8th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
9.
Namesake0.36%
Held 9th. 4.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Pottery Barn Kids and its closest rivals
Every comparison with Pottery Barn Kids
8 comparisons
How has branded search demand for Pottery Barn Kids changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Pottery Barn Kids worldwide held steady at 550K.
- Across the 12 months ending September 2026, Pottery Barn Kids’ share of searches among nursery furniture brands worldwide decreased from 45.6% to 43.8%.
- Across the 12 months ending September 2026, Pottery Barn Kids’ share of searches among nursery furniture brands worldwide peaked at 52.2% in December 2025 and was lowest at 36.2% in April 2026.
How did search popularity change for nursery furniture brands worldwide in September 2026?
6 changes
In September 2026, Stokke gained share of searches among nursery furniture brands worldwide, from 30.7% to 34.1%.
In September 2026, Leander gained share of searches among nursery furniture brands worldwide, from 6.5% to 7.2%.
In September 2026, Pottery Barn Kids lost share of searches among nursery furniture brands worldwide, from 48.3% to 43.8%.
Mocka’s share of searches among nursery furniture brands worldwide has lost ground for 3 months in a row, from 6.7% to 4.8% in September 2026.
Estimated monthly branded searches for Touchwood worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026.
Estimated monthly branded searches for Babyletto worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.
How are Pottery Barn Kids’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Pottery Barn Kids’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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